Writing on the Web

MARCH 14, 2011

but without focusing on the problems people struggle with, nobody is going to be interested in the fact that you’re the best coach or consultant around. Most of the time, I find there is a natural tendency for professionals to write from their own perspectives, i.e., how their services really work. What do you think?

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

FEBRUARY 14, 2011

In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. Blog this on Blogger.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

NOVEMBER 1, 2010

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. This is good for days when I’m brain dead and likely to forget something important.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

JUNE 27, 2011

The key, of course, is writing with the reader’s interests in mind, keeping it benefit-oriented. This follows my secret writing formula: 1 idea = 5 points + intro + summary = 7 articles + 1 PDF report, or 1=5+2=7+1. Of course, readers benefit because it is easy for them to digest information in lists and chunks. Blog this on Blogger.

Autoresponders 100

Autoresponders Digg Press Paper 100

Writing on the Web

NOVEMBER 9, 2010

Men are interested in power and in looking good, even more than being good. Attention : They live in the ‘now.’ ’ They are concrete thinkers that like to consummate, finish. Men are goal-oriented. A male axiom is “get it done.&#. Time - Men tend to hone in, more quickly than women, on what they’re looking for.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

APRIL 28, 2011

That story is very interesting to people. It’s what I call your back story. What’s the background you’ve had that compelled you to go into the profession you’re in today? It’s what will resonate with them and make them want to work with you. Like anything, it’s how you use content that counts.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

AUGUST 24, 2010

It’s interesting no? Hmmm…wait a sec. Just by starting to write, I had to trace my thought processes to find what I usually do when I am stuck. This time I diagrammed it out using SmartDraw. Much easier to show than tell, and you can clearly see my four favorite resources for breaking bloggers’ block. Blog this on Blogger.

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

FEBRUARY 10, 2011

The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. Here’s my own example. I think I enjoy blogging for other people more than I do for myself! Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

APRIL 4, 2011

One interesting tool in particular is Twitter #chat. These chats are valuable tools for sharing information, finding out what potential buyers are interested in, and building relationships. eBooks often allow readers to click on links, participate in surveys or watch videos, which keeps the reader engaged and interested in the content.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JANUARY 11, 2011

Good stories are what make a blog interesting and fun to read. More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. They know that’s what connects with readers, gets them engaged emotionally and inspires action.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JULY 12, 2011

Or do you make the copy interesting so people will be eager to read it and pass it on? Writing for the web can be like walking on a tightrope. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Both, of course. And here’s how: Choose your keywords wisely. Blog this on Blogger.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

NOVEMBER 11, 2010

I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. What are two key elements to creating content that get results? That hasn’t changed. Emotion controls the mind as it did when humans first came on the scene. Blog this on Blogger.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

NOVEMBER 10, 2010

I don’t know many females who aren’t interested in self-esteem issues, who haven’t had their own issues with body image, do you? Hmmmm… The Dove.com site is one of the better sites that understand content marketing to females. Their site is as much about women as it is about soap. Core values. What do you think? Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MARCH 29, 2011

Some videos are great to watch, even if you’re not interested in what they’re selling. I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages. Share this on del.icio.us.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

SEPTEMBER 2, 2010

Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web. I’ve noticed my own blog writing has slipped from five days a week to four, but it’s better to provide quality posts you can use, rather than post every day. Blog this on Blogger. Share this on del.icio.us.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

AUGUST 13, 2010

Interested? It costs me $27/month for the pro version and I can use it on my own blogs as well as my client blogs, the ones for whom I do ghost blogging. I can use it up to 300 times in one month, which is more than enough for my purposes. Please use my affiliate link, here, for Scribe SEO Optimizer. Subscribe to the comments for this post?

Optimization 100

Optimization Digg SEO Search Marketing 100

Writing on the Web

JANUARY 26, 2011

At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Violence touches the lives of many everywhere.

Digg 100

Digg Wikipedia Buzz Blogger 100

Writing on the Web

JANUARY 12, 2011

I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. So if we’re making it up anyway, why not edit and rewrite your stories so that they inspire the actions you want? This was a theme in the wonderful book by Rosamund and Benjamin Zander, The Art of Possibilit y.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

DECEMBER 8, 2010

Many entrepreneurs have several businesses and interests going at the same time that may only be slightly related. Tell me what’s been your most painful struggle… I’m interested. The reason I bring this up – besides getting it off my chest – is that I don’t think I’m alone. Enter Kris DeVries.

Work Management 100

Work Management Marketing Management Digg Thought Leadership 100

Writing on the Web

NOVEMBER 8, 2010

I am learning new stuff about the brain all the time, and since I have one myself, older brains are particularly interesting to me. Something’s wrong with the way marketers are trying to reach people over 65. I know this from personal experience. As I always say, you can’t help getting older, but you can remain immature forever.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

APRIL 18, 2011

You don’t want readers to read your content and say, “Oh, that’s interesting.&#. Context: What I mean by providing context is that you need to connect the dots from your content to your business. I’m mean to say, sure you do, but that’s not enough. Draw a picture for them. Blog this on Blogger.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

OCTOBER 13, 2010

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. This information comes from research on neuromarketing and what makes people buy. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

OCTOBER 4, 2010

How do you create quality content that pulls in interested readers? How do you write engaging content ? How do you unlock the minds of your readers? What makes your blog writing effective? How can you reach, attract, and make an impact? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

JULY 8, 2011

First, it makes for interesting content. Secondly, you can keep a finger on the pulse and know what your readers’ interests are. Ask them for their opinions, ideas, perspectives, why not even ask them to share something about themselves. Get a dialogue with your readers going.Get their input. Make it easy for them to reply.

Tips 100

Tips Digg Opinions Opt-out 100

Writing on the Web

AUGUST 25, 2010

But I think the ability to stand back and watch your mental processes unfold is interesting and informative. Some people do, and others don’t, they just operate impulsively and intuitively. There’s no right or wrong answer here. And it’s this series of notes and tests that give you insight on how to share your next idea.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

JULY 19, 2010

The trap is in thinking an hour gives me the opportunity to explore historical perspectives and other things interesting to me. You may want to educate or entertain, but truth be told, you want to persuade your audience to do something. Experts say this risks boring your listeners. I grabbed a book to refresh my skills. Share this on Bebo.

Process 100

Process Ning Digg Content 100

Writing on the Web

APRIL 13, 2011

You need to become a trusted resource and go-to curator of tips and information that is helpful to people who are interested. If you’re a service professional , say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. Blog this on Blogger. Share this on del.icio.us.

Rules 100

Rules Content Digg Press 100

Writing on the Web

AUGUST 26, 2010

I’m waiting for the right fantasy game to come along that interests me. How can you use this dynamic to trigger frequent users, subscribers, engaged readers? I’m not a “gamer,&# except for Majong Masters, and a few card games. Games are interactive and require the brain to engage in ways that reading a book doesn’t.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

JULY 27, 2010

Outreach: Blog authors spend far too little time on other blogs in their field and don’t use commenting to spark interest with other audiences. And they are usually interesting comments, not just “nice post.&# Because these are people interested in the topic and field this client is in. shortened blog permalink.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

JULY 5, 2010

I’m Barb Sawyers, a blogger who shares her interest in encouraging people to write like they talk. First and foremost, that means you have to be interesting. Show interest. Make it interesting, the same way you would when you’re talking. Hello, Patsi’s readers. Pretend you’re talking to your ideal reader. Be yourself.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JANUARY 14, 2011

It’s interesting to most people because we are all human with similar flaws. We just assume things are still the same, even though we now have 10-20 years more experience than we did when we first made up our original story. Yes, your story is good enough. And yes, you have a fabulous story too. Find a way. What’s your story?

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

JULY 2, 2010

I got an interesting comment on a post I did beginning of June and I can’t stop thinking about it. Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog.

Personalization 100

Personalization Ning Business Content 100

Writing on the Web

SEPTEMBER 24, 2010

Are you interested in learning more about blog writing? You won’t run out of for content ideas for quite a while. Stay tuned for a Better Blog Writing Webinar soon. In the meantime, read this: 3 steps you can take to learn better blog writing , right now. Blog this on Blogger. Subscribe to the comments for this post?

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

AUGUST 12, 2010

Don’t worry, I’m far too old in years to tell you my complete story of “who&# I am, and I’m not sure you’d be interested in the full story anyway. What better way than to tell you a story about myself, right? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

JUNE 17, 2010

The fun is just beginning. Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! Frustrating? Share your tips and suggestions. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

JULY 15, 2010

Given my background and experiences, first in journalism, secondly in psychology, and for the last ten years in Internet marketing and communications, I see an interesting convergence of art and sciences. The Internet is becoming more influenced by brain science and research in neuro-marketing. Stay tuned… What are your thoughts?

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

NOVEMBER 4, 2010

Patsi asked me to guest post on her blog, and it comes at a good time, on the heels of an interesting blog survey… In a recent survey , I asked readers what their biggest hurdle was when it came to blogging. Hi, my name is Suzanne Bird-Harris. I’m a WordPress consultant and online business coach. Early Bird Special: $197.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100