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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

When you’re running ad campaigns, it’s crucial to know (as far in advance or as immediate as possible) when something is changing as it can affect your day-to-day work and impact results. But they have been working on making their help pages easier to digest. Let’s begin with Google AdWords. Final Thoughts.

Resources 179
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The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

If Pinterest’s “buy” button experiment does work, it will also be the first time we’ve seen a social network transition into a marketplace successfully. Both Facebook and Twitter have experimented with marketplaces of their own, but they are struggling to gain user trust and identify consumers’ intent to buy.

eCommerce 166
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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. We hope you agree!

Facebook 100
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The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage

Parse.ly

This is why I find digital attention trends so fascinating and important: reading is a very intentional activity. . These implicit aggregators include MSN, Yahoo, Digg, and Drudge Report. That should validate a lot of the work homepage and newsletter editors are doing. We read on purpose.

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Customer Media Congress: Patsi’s in Dutch…

Writing on the Web

I’m looking forward to meeting – among others – Jane Ottenberg, who won 15 awards in New York last week for her work at The Magazine Group from the Custom Publishing Council : Jane Ottenberg, TMG Custom Media, Washington. “Give Print a Chance.&#. Blog this on Blogger. Subscribe to the comments for this post?

Media 100
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How to Approach Business Social Media Strategically

Webbiquity

It can lead to well-intentioned but poorly executed rogue company Facebook pages. It’s not dip-your-toe-in-the-water—that doesn’t work with social media. Anyone can record an event with a Flip and upload it to YouTube. Anyone can get on Twitter and follow Ashton or Oprah. Inadvertent but damaging revelations.

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7 Signs You’re A Social Media Diva

Marketing Insider Group

So if you are someone who I have social-media-slighted in the past, please know it was in no way intentional. I am really so very grateful for every tweet, like, comment, digg, stumble and visit. You don’t thank blog writers for mentioning you, highlighting your work and linking to you in their posts.