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7 Reasons Every Business Needs to be on Twitter

Webbiquity

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. Unlike a company website, Twitter is immediate, informal and personal. Tweet This!

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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. A variety of content can qualify, including posts that report new information, explain how to solve a problem, take a controversial stand, or make people laugh. Publicize the blog through offline channels. Tweet This!

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Three Words That Should Never Be Used With Social Media

Webbiquity

Unlike other channels, social media is informal, interactive and personal. But scale has still been an important factor, as the largest trade shows and highest-circulation publications, even within a specific niche, command the highest prices. Share this on Bebo. Subscribe to the comments for this post? Share this on Facebook.

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Seven Ways to Use Social Media for Business

Webbiquity

There’s no better source of information than your prospects and existing customers to help generate new product ideas. Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. promote events, meet up at trade shows).

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The One Effective Use of Facebook for B2B Marketing

Webbiquity

Because of the intimate, informal nature of Facebook, it is the ideal venue to showcase personal content related to your company that may not be appropriate on a corporate website or even a LinkedIn profile. As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. They buy from people.&#

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. The hard part is mapping out the information delivery process.

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Web Wise on the Sales Side

Webbiquity

The new Flip Cameras are great tools to use to interview clients at trade shows, in their offices or at your own office, and the videos are easy to upload to your website. The prospect’s information was automatically run through a spreadsheet, which was then reviewed by the company’s CFO. Share this on del.icio.us.