Webbiquity

JUNE 8, 2010

Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. Subscribe to LinkedIn Answers for your segments and/or categories. Use your name or a name that is memorable or says something relevant about what you do for your customers. Share this on LinkedIn.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Writing on the Web

MARCH 31, 2011

To find the best and most relevant content and bring it forward. But you do need to gather all that’s relevant and being said in your field and summarize the key points that are most important to your audience. Share this on LinkedIn. I know many of my readers and clients who want to become thought leaders in their field.

Curation 100

Curation Digg Content Buzz 100

Buzz Marketing for Technology

DECEMBER 10, 2009

Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity. The average American’s information consumption tops 34 gigabytes a day.

Digg 100

Digg CMO Stats Tagging 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Writing on the Web

AUGUST 18, 2010

Are you steadily delivering valuable, relevant content within the lines of your readers’ needs? Steady as you go, writing at least twice a week, at least 350 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind. Click here for information.

Business 100

Business Digg Buzz Blogger 100

KoMarketing Associates

JANUARY 22, 2015

A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. To make it more business and SEO-specific, consider adding the following information and values to this process: Topic / Idea. Ability to Comment / Notate Information. Gather Information Sources.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Writing on the Web

NOVEMBER 2, 2010

Why would I mess with that, I’ve got too much information packed into my brain and the thought of learning SEO secrets made my head swim. Share this on LinkedIn. Relevant Content: Search Engine Bread Crumbs. You’ve saved me from oblivion. At first I thought, an SEO tool? Blog this on Blogger. Share this on Facebook.

Blogger 100

Blogger Tips Digg Traffic 100

Webbiquity

JULY 25, 2011

Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog). Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog). Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

JUNE 30, 2010

This is what makes a blog not just informative, but interesting. Whether you are sharing information primarily through writing, audio (podcasting) or video blogging, it all starts with the ability to tell a story, weave a narrative, or present an idea in an organized and coherent fashion. Share this on LinkedIn. Tweet This!

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

DECEMBER 9, 2010

I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Please hit the comment button and share your favorite tips to get more results from your relevant content. Share this on LinkedIn. Blog this on Blogger.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

MARCH 14, 2011

Most of the time I focus on how important it is to write quality online content for your readers, and teach my clients to achieve maximum results, they have to be writing things that are relevant and important to their readers: how do you solve their problems. Share this on LinkedIn. Blog this on Blogger. Share this on del.icio.us.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 29, 2010

Especially in this era of information overload, we need to become more aware and considerate of our target audiences’ capacity to receive and retain messages. When I was at the Affiliatedotcom.com event , I asked many of my colleagues which speakers they found most relevant, and why. Share this on LinkedIn.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. Share this on LinkedIn. Blog this on Blogger. Share this on del.icio.us.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Buzz Marketing for Technology

MARCH 16, 2010

Both of these situations provide an opportunity to reach out with an offer of assistance, information, or even a free demo or sample. But its worth it if that question is so relevant to your brand. Share this on Linkedin. The Expressed Need can be as simple as this tweet: “[Competitor] or Avaya? Tweet This! Share this on Reddit.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Writing on the Web

JANUARY 5, 2011

If all you’re doing is publishing good information, without personality, without offers, what’s the point? I suggest writing an informal message using the personal pronoun “I.&# But they do want valuable, relevant information and opportunities to interact with professionals they like and trust.

Newsletter 100

Newsletter Digg Work Management Banners 100

Webbiquity

FEBRUARY 25, 2011

Three strategies for improving quality score, which results in high ad positions with low cost per click (CPC), such as creating small, tightly focused ad groups (“breaking down your campaigns and ad groups into smaller ad groups…allows you to write more relevant ads for a select number of keywords in your ad group. Tweet This!

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Writing on the Web

AUGUST 9, 2010

Information should be simple and straightforward – yet cleverly composed to stand out. Use your words to carry information, ideas and build relationships with readers by speaking their language. The introductory paragraph needs to quickly establish the relevancy and utility of the document to readers. Share this on LinkedIn.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

DECEMBER 3, 2010

Make sure that you complete all of the information in your profile and that you give people reasons to what to get to know you and to visit your blog or website and grab your offer. Photos are very popular and you can include some text with your link along with a photo that is relevant to your offer. Share this on LinkedIn.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Webbiquity

SEPTEMBER 21, 2010

What do these trends mean for the future of news gathering and information delivery? David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Share this on LinkedIn. Examples range from Google News and Yahoo!

Aggregators 100

Aggregators Blogger Media Curation 100

Marketing Insider Group

FEBRUARY 9, 2012

I certainly do not agree with these statements, but I do think this topic deserves a healthy dialogue and discussion… Some of the relevant questions this raises for me include: what is the definition of content marketing? So we are all forced to try and understand the source of the information we are consuming. Is it blurring?

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Writing on the Web

AUGUST 13, 2010

You write a blog post, you fill in the information on the SEO plug in, you click the Scribe analyze button, wait a few seconds and get a review of how well your content will do with search engines. Share this on LinkedIn. Related posts: Relevant Content: Search Engine Bread Crumbs. Here’s how it works. Post on Google Buzz.

Optimization 100

Optimization Digg SEO Search Marketing 100

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. For industry-specific content, LinkedIn Pulse is also worth checking out. Customer survey data, statistics from sales reports, and information about industry trends can all be used as sources to corroborate your infographic.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Writing on the Web

OCTOBER 18, 2010

Information passes to the brain through the sense organs. This process is then mediated by relevant inputs from long-term memory, where representations of cultural expectations and role identity exist (bread-winner, family-man, conservative vs risk-taker). Share this on LinkedIn. These four drives determine the choices we make.

Content 100

Content Digg Tagging Marketing Proposals 100

Webbiquity

OCTOBER 13, 2010

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. Share this on LinkedIn. Social Mention. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Hubspot

OCTOBER 5, 2017

Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants. The Process: Research process is shorter as we already have their contact information and interaction history. This can further inform us of their key goals or challenges.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Adobe Experience Cloud Blog

JULY 15, 2010

Follow with relevance – Connect to significant people, thought leaders, industry experts and encourage others to follow you. 4. DO use Facebook status updates to include powerful tidbits of information, similar to Tweets. DON’T update what you had for breakfast unless it’s somehow relevant to your audience. DO add a picture.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

SnapApp

SEPTEMBER 12, 2011

Either the sharer wants their network to know some information (announcements, current events, etc.), Facebook shares are extremely rich in data, and SnapApp Facebook shares will pass information into eight different data fields. We viral marketers must always ask ourselves why someone would want to share our content.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Hubspot

OCTOBER 19, 2010

Find relevant conversations that are happening on blogs, in social media, etc. Twitter, Facebook, LinkedIn, YouTube, Digg, Delicious, StumbleUpon…oh my! Check out our Social Media Marketing Hub to get all the information you need to get started. Here are a few ways you can build links: Get engaged.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. This allows companies to pinpoint their target audiences and engage with them in a meaningful way — providing insights, information, education and support. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Write articles for the different types of customers that are relevant for each of your vertical markets 8. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. Get the latest information and ideas by creating alerts using Google Alerts on your favourite topics.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

JULY 23, 2010

Anything relevant and useful, interesting, thought-provoking, controversial, and entertaining. Keep content topical, informative, and non promotional. Lists – People like to read posts with a nice, simple presentation of information. If so then include Reddit and Digg. Then be sure to use LinkedIn etc.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. When LinkedIn Wont Work. However, LinkedIn is less useful to somebody without a deep network.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Online Marketing Institute

OCTOBER 29, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Social media’s power to spread a message across the web isn’t as relevant. LinkedIn Ads (beta) deploys a similar approach, but the eyeballs don't seem nearly as powerful as Facebook.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Customer Experience Matrix

NOVEMBER 29, 2010

The CRM integration can now capture the search phrase and other referral details for leads imported from Salesforce.com Web to Lead forms: this required special processing since Salesforce.com embeds the information within a text string. All are features particularly relevant to larger or more sophisticated clients.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Hubspot

JUNE 29, 2016

The more informed we are, the more invaluable and influential we become -- always ready with the statistic that makes the deck, the perfect quote from an industry insider, or a genius idea for a new partnership. Recipes can save you time, automate your life, and, yes, keep you informed and up-to-date on everything you need to know.

Digg 50

Digg Trends Work Management Curation 50

Digital B2B Marketing

MARCH 24, 2011

Here are a few of the reasons people have shared with me recently when asked why they lie on registration forms: I register for information, but get a barrage of emails and phone calls. Most of the content is useless , I’m not giving up my information for that. Why would I give them my real information?

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100