Writing on the Web

JANUARY 11, 2011

In another study, when information was labeled as fact, it was subjected to critical analysis. Apparently humans have a tendency to want to make factual information wrong, compared with information labeled as a story, which people accept more easily. Tell your stories to make a point and deliver a lesson with true value.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

AUGUST 18, 2010

Steady as you go, writing at least twice a week, at least 350 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind. Click here for information. Blogging doesn’t work that way. Blogging is a bit like tennis: you want to keep the ball in play.

Business 100

Business Digg Buzz Blogger 100

Writing on the Web

MARCH 24, 2011

And, videos have great search power for people looking for information on your keywords and topic. Having a blog makes it possible to publish video clips to stay in touch with readers. It gives them an opportunity to get to know you better. Notice at how these video pics catch your eye. Blog this on Blogger. Share this on del.icio.us.

Video Marketing 100

Video Marketing Digg Buzz Youtube 100

Writing on the Web

OCTOBER 24, 2010

Does this new craze for brain imagining and neuromarketing reveal any really useful information for content marketers? I believe that there is new useful information for marketers, and in some case, they are only reinforcing what marketers already know. Or is it revealing what we already know is true? Blog this on Blogger.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

JANUARY 31, 2011

Since information is free on the Web, there is a misperception that writers should be free or cheap. Many are, but not the good ones. Another challenge is in finding a writer who has the right expertise and is a good fit for your blog. Look for other good blogs in your field and figure out ways to partner up. Blog this on Blogger.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

APRIL 25, 2011

You may be excited about what you do as a professional, but your clients will get bored or overwhelmed if you just throw information at them. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 15, 2010

I feed information to them every day and respond to requests, even when I’m not actively marketing in person. Of course, this varies. Right now I’m not spending much time on LinkedIn or Facebook or Twitter, and I know I should. But this doesn’t mean that I don’t use them. What about you? Blog this on Blogger.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

MARCH 17, 2011

These conversations are so rich with the exchange of information. A client may not know you can help them out with other products and services unless you have a conversation with them. I learn more about my client’s work and their content marketing needs. They learn how to use my services better. We both win. What do you think?

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

DECEMBER 9, 2010

I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Here are some content marketing tips to save you time and energy while getting more visibility on the Web. Then you expand each one into 3-5 blog posts. Blog this on Blogger.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

JULY 12, 2011

With a wealth of information to be found on the internet, our attention spans when we’re searching for information are relatively short, so anything that aids the reading experience will surely be of use. You’re writing for people, not search engines. Follow Christian ( @l24ca ) and Lingo24 ( @Lingo24 ) on Twitter.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

MARCH 14, 2011

But it does work to get the essential information across: What problem can you solve for people and what action do they need to take now? A video commercial is a little different from a video clip you shoot of yourself working and speaking casually to viewers. It’s not designed to show your personality, really. What do you think?

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

JANUARY 3, 2011

While there are many writers out there who can really deliver, content-wise, the truth is, most of these writers aren’t marketers, or lack the marketing skills to get their work noticed by the people who may actually find the information they provide useful. Maybe you just need to inform a wider audience that you are indeed out there.

Tips 100

Tips Peer-to-peer Digg Domain 100

Writing on the Web

FEBRUARY 14, 2011

In a story, you not only weave in a lot of information, but you also arouse your reader’s emotions and energy. The other way to persuade people—a more powerful way—is by uniting an idea with an emotion. The best way to do that is by telling a compelling story. Persuading with a story is hard. Blog this on Blogger. Email this via Gmail.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

NOVEMBER 1, 2010

CMI offers frequent information on Content Marketing from some of the finest experts both online and off. And it’s mostly free. Can’t beat that… Let me know if you have questions about blogging steps. Here’s a program I did with Joan Stewart about Time-Saving Tips for Smart Blogging. Blog this on Blogger.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

JANUARY 5, 2011

If all you’re doing is publishing good information, without personality, without offers, what’s the point? I suggest writing an informal message using the personal pronoun “I.&# But they do want valuable, relevant information and opportunities to interact with professionals they like and trust.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

JULY 20, 2010

Here’s what Milana tells us about why she created this list: Although Internet marketing and information marketing is still dominated by men, there are many women who are building their multiple income streams empires. Information products. First, here are the criteria I used to identify them: Content-rich blog. Live events.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JUNE 30, 2011

After the 7th posting, I wrote an 8th one summarizing the points, and including some additional information about the tools necessary for each step. I wrote an overview listing all 6 steps, then posted one point each day on our blogs. Then I edited each blog post to become a stand-alone article for submission to article directories.

Autoresponders 100

Autoresponders Digg Buzz Landing Pages 100

Writing on the Web

JUNE 27, 2011

Of course, readers benefit because it is easy for them to digest information in lists and chunks. But I’ll confess, the real reason I’m a serial writer is for myself: to save myself time and energy and to get the most mileage from my writing. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Autoresponders 100

Autoresponders Digg Press Paper 100

Writing on the Web

DECEMBER 1, 2010

By setting up an effective profile, you can offer a range of professional information that will enable prospective clients to quickly learn about you – and hopefully do business with you. What you need is a well-formatted LinkedIn profile that people are accustomed to reading for others and would be able to easily read about you. See [link].

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

NOVEMBER 29, 2010

Especially in this era of information overload, we need to become more aware and considerate of our target audiences’ capacity to receive and retain messages. The more I think about this, this “rule of 3″ should also apply to other content you publish and communicate: newsletters, blogs, white papers, ebooks, etc.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

NOVEMBER 18, 2010

Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. I spoke to a group of 50 passionate people, all eager to learn what it takes to create engaging content for their customers. It should be ready as soon as I’m back home next week. Always learning, as I hope you are as well. Blog this on Blogger.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Introducing the new buyer This is not new information. We all know that the way people consume information has changed. Below is a summary.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

AUGUST 9, 2010

Information should be simple and straightforward – yet cleverly composed to stand out. Use your words to carry information, ideas and build relationships with readers by speaking their language. Get to the bottom line quickly – but don’t leave out background details. Go easy on the jargon and cliches. Blog this on Blogger.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

SEPTEMBER 17, 2010

I can always supplement with informal videos using my Flip video recorder, but without the deadline of having to submit a script every month, I seem to procrastinate.). It’s easier than you think. One of the things I like about having a service do videos for me regularly is that it forces me to get one done monthly.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

AUGUST 16, 2010

Because words are nothing but letters, you have to make them come alive with metaphor , story and informal phrases and questions. It’s not that readers aren’t intelligent enough to connect the dots, but they are in a hurry and usually multitasking and scanning. In other words, they aren’t necessarily paying attention.

Digg 100

Digg Buzz Blogger Class 100

Writing on the Web

NOVEMBER 16, 2010

This last tidbit of information is key. Although the emotional brain shares information with the thinking brain, there are 10 times more signals running from the emotional brain to the rational brain than the other way around. Weighs 6 kilograms. Contains 100 billion cells. Houses 1 million kilometers of interconnecting fiber.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

JUNE 23, 2010

Here’s Suzanne’s product page (affiliate link): Wordpress Sales Page information. Want to learn more about this great $37 product that makes landing pages easy to format and publish? We will explain why her product is a great idea, but that is only part of the call. Share this on Bebo. Blog this on Blogger. Share this on Facebook.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Maslow’s famous hierarchy of needs tells us we are motivated to satisfy our basic needs first (food, shelter, clothing), before we seek to obtain satisfaction for social, intellectual and spiritual needs.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

MAY 4, 2011

If you’re an information junkie like I am, you spend way too much time over on TED.com watching fascinating videos on every topic of major importance in this world. Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Unbelievable, non ? It combines education with entertainment.

Social Media 100

Social Media Media Wikipedia Digg 100

Writing on the Web

SEPTEMBER 23, 2010

Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust. &# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. Think about it. testimonials. analyst support. proof points&#.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

SEPTEMBER 2, 2010

The biggest challenge is writing in a voice that is informal and personalized for the individual coach for whom I’m writing. I absolutely love doing this, since I’m writing about leadership development , organizational change, and human behaviors. And blog writing is very much like having a conversation with an ideal client.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

AUGUST 13, 2010

You write a blog post, you fill in the information on the SEO plug in, you click the Scribe analyze button, wait a few seconds and get a review of how well your content will do with search engines. Here’s how it works. You go here , you sign up, you install it to your WordPress blog. Subscribe to the comments for this post?

Optimization 100

Optimization Digg SEO Search Marketing 100

Writing on the Web

JANUARY 26, 2011

According to the latest information available from the International Monetary Fund , Mexico had the second-highest average income per capita in Latin America at $15,323 in January 2010. It is the 11th largest economy in the world as measured in gross domestic product in purchasing power parity. Crime in Mexico. Blog this on Blogger.

Digg 100

Digg Wikipedia Buzz Blogger 100

Writing on the Web

DECEMBER 16, 2010

Create more offers and packages of information to increase sales; create more JV partnerships. Here’s my plan for next year: Use more video and webinars to increase my visibility. Use more webinars to improve client contact and KLT factors (know, like, trust). What about you? Do you know where you need to focus? Blog this on Blogger.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

MAY 11, 2011

A journalist is curious about people and events and can’t wait to share information with others. but it’s also true they don’t blog enough because they don’t have a journalist’s mindset. I think it would help many people stop making excuses and start publishing at least twice a week. ’ Blog this on Blogger.

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

NOVEMBER 8, 2010

Be broad and positive in your presentation of information. It’s effective to accentuate the positive instead of trying to get their attention with doom and gloom. Reinforce positive images of themselves and pleasant feelings. Older brains are resilient. Resilient brains do not respond to scare tactics of scarcity or urgency.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

NOVEMBER 3, 2010

Because she does more than just “present information.” Third, and probably most important as her role as a business coach, Suzanne is truly invested in her clients’ success. How do I know? I am proud to be an affiliate of Suzanne’s and highly endorse this program.). Blog this on Blogger. Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100