Webbiquity

FEBRUARY 14, 2010

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Consider writing a Wikipedia page about yourself.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

seo.co

FEBRUARY 15, 2022

Use popular platforms like Facebook, LinkedIn, Twitter, and Google+ to syndicate links to your most recent posts, and frame the links in a catchy, enticing way. It might seem like it takes away from your authority, but on the contrary, having multiple industry experts posting on your blog can do wonders for your authority.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Webbiquity

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on LinkedIn.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

MAY 4, 2010

It’s demotivating to spend hour upon hour crafting sparkling prose that reveals your most profound industry insights and most valuable guidance, only to see that after weeks of effort, your blog is attracting only a handful of readers per day. Promote your blog posts to your relevant LinkedIn groups. Use social bookmarking.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

NOVEMBER 16, 2010

Use social media monitoring tools to find the people who are talking about your company, your competitors, and key industry terms. Filter out the noise and highlight those who mention your company name, product name(s), competitors or key industry terms with some frequency. Join the same LinkedIn groups. Share this on LinkedIn.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

JUNE 8, 2010

Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. Subscribe to LinkedIn Answers for your segments and/or categories. We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

DECEMBER 6, 2010

Both require relationships with influential people in one’s industry to be effective. The social media release also links back to the company’s LinkedIn and Twitter accounts. Share this on LinkedIn. Both are primarily focused on brand awareness, credibility building and image enhancement. Since many (most?) Share this on Bebo.

PR 100

PR Social Media Media Blogger 100

Webbiquity

JANUARY 25, 2010

But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources). Tweet This!

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Buzz Marketing for Technology

MAY 4, 2010

What’s really interesting about this is idea is – could it save the Page Advertising business and Magazine industry which has been in a long steady decline? Share this on Linkedin. Answer – Yes I think it could! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

APRIL 27, 2010

Avaya is the industry leader in worldwide business communication systems and market share leader in contact centers. Share this on Linkedin. To help achieve that goal, organizations now adopt formal processes that structure how their contact centers organize, distribute, and analyze the information they collect from many channels.

Social Media 100

Social Media Contacts Media Digg 100

Webbiquity

JANUARY 15, 2010

Buyers would tell each sales rep all about their company, industry and problems, and each sales rep in turn would then explain why his or her product/service was absolutely the best fit to meet the buyer’s needs. Journalists, analysts and other industry influencers have new channels for communication. What will they find?

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Writing on the Web

NOVEMBER 16, 2010

In the column, Ottenberg explains that while digital media is a crucial part of her business, she is frustrated by the doom and gloom surrounding the magazine industry. Share this on LinkedIn. .&# Its intent is to serve as a rallying cry for people to stand up and talk about why print magazines still work. Blog this on Blogger.

Media 100

Media Digg Custom Publishing Buzz 100

Webbiquity

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Share this on LinkedIn. Influence: a.k.a.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

JUNE 30, 2010

They study the bigger picture, keep up on trends, understand their customers’ issues and enjoy learning and sharing industry knowledge. Share this on LinkedIn. Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. It brings life to the writing.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

JUNE 21, 2010

Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Share this on LinkedIn. Blogs are seen as key sources of information rather than just promotion. Create a dialogue.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

JULY 25, 2011

Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog). Also, keep in mind that search is no longer just Google. See the reputation management question below.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog). Also, keep in mind that search is no longer just Google. See the reputation management question below.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

MARCH 29, 2010

Think about “listening&# in the broadest sense of the term, encompassing all of the things you do to keep abreast of what’s happening in your industry and your market. Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events. Social Media Listening.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. LinkedIn – 78%. B2b marketers are significantly more likely (72% vs. 59%) to increase their use of LinkedIn than those on the b2c side.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

JANUARY 14, 2011

Who is talking about your industry? Share this on LinkedIn. What’s needed is a strategic approach to social media , starting with listening. Where are they talking about it? What are they saying? Which voices seem the loudest, the most influential? Share this on Bebo. Subscribe to the comments for this post? Post on Google Buzz.

Social Media 100

Social Media Media Business Digg 100

Writing on the Web

JULY 12, 2011

In the past twelve months, they have translated over sixty million words for businesses in every industry sector. Share this on LinkedIn. Follow Christian ( @l24ca ) and Lingo24 ( @Lingo24 ) on Twitter. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Post on Google Buzz.

SEO 100

SEO Tips Content Marketing Digg 100

Webbiquity

DECEMBER 21, 2010

Tracking mentions of competitors and industry terms using social media monitoring software provides a vast trove of inexpensive, real-time competitive and market intelligence. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Social media brings these discussions into the open. Tweet This!

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Enterprises: organizations large, midsized or small can aggregate blog posts about their company or industry in one spot as a service to their customers, prospects and other interested stakeholders. Share this on LinkedIn.

Aggregators 100

Aggregators Blogger Media Curation 100

Optinmonster

MAY 16, 2023

Have a look at a few: LinkedIn (DA: 98) Facebook (DA: 96) Twitter (DA: 94) Instagram (DA: 93) This makes social media marketing one of the most effective off-page SEO strategies. Encourage and manage customer reviews on platforms like Google, Yelp, and industry-specific review sites. However, there is a long debate to use it or not.

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

Writing on the Web

JULY 9, 2010

It also uses a number of Twitter accounts for business news and the industrial index. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? We’ve come to a point where “social” networks are almost a misnomer. Dow Jones has several Facebook pages, including some hosted for certain countries.

Tips 100

Tips Ning BtoB Digg 100

Webbiquity

NOVEMBER 29, 2010

If XYZ Company is the largest global supplier of flabberglumping software, and that is an objective fact which can be substantiated through industry sales figures and third-party sources, then there should be no problem including that fact on the company’s Wikipedia page (and linking to those sources). Share this on LinkedIn.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

JUNE 23, 2010

Blog: industry and customer issues. Posts deal with industry trends, observations, insights, and with issues important to customers. Share this on LinkedIn. Website: products and services. A blog is more outward-facing. Website: (almost) mandatory. Blog: not for everyone. Share this on Bebo. Share this on del.icio.us.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

AUGUST 26, 2010

My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. Progression dynamics : When LinkedIn shows a bar graph to indicated your level of participation, users want to do what it takes to push the bar up to 100%. Share this on LinkedIn.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

MAY 11, 2011

It can be a great “rapid response” vehicle, allowing you to quickly react to an industry, corporate or competitive issue or statement. Share this on LinkedIn. Blogs have the benefit of immediacy (with no requirement for a webmaster’s help) and alacrity. It can help your search rankings and drive traffic to your site.

Digg 100

Digg Buzz Blogger Press 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from. Digg : Delve into this library of articles on almost every topic. Ning : Design your own social network to connect customers, prospects, vendors and industry associates. Build credibility within your industry?

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Their press release, and perhaps a puff piece in an industry trade pub where they advertise, are no longer the only sources of information about it. Share this on LinkedIn. How did we do this before? Real people. Leave a comment to share.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Digital B2B Marketing

MARCH 25, 2011

Seeding your Content Curation Program You don’t need to seed it with industry influencers or folks with a strong following (although it is great if you can!). Never allow your corporate interest to undermine your focus on your top priority, your audience. Look for opportunities to seed with people that already look to your company.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

This is really doing the PR industry a disservice. With the number of traditional publications declining it brings the traditional walls that have been the master of the Public Relations industry down with it. Share this on LinkedIn. Let me explain …. PR becomes this amorphous blob that can move into many adjacent markets.

PR 100

PR Conversion Ning Digg 100

MLT Creative

JULY 20, 2011

Feed your blog posts to your Twitter and LinkedIn accounts. Include button links to share your blog on Twitter , LinkedIn , Facebook and Delicious. Comment on other trade or industry blog posts. Join and post regularly to an industry-related forum. Answer questions on LinkedIn , Quora and Focus. Host a webinar.

Ning 40

Ning Ad Building Brand Identity Branding 40

Writing on the Web

JULY 27, 2010

Then he goes over to LinkedIn , where he is a member of 15 specialty groups in his industry. About 75% of the comments left on his blog posts come from LinkedIn group members. Share this on LinkedIn. With a few clicks, Ping.fm automatically updates his selected sites. along with the bit.ly shortened blog permalink.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Webbiquity

MAY 24, 2010

On the producer side, the most important attributes are interpersonal skills and industry knowledge. This fear is most common in the medical, financial services, and other regulated industries. By all means, be aware of your specific industry and regulatory environment and put necessary safeguards in place. Not really.

Social Media 100

Social Media Social Marketing Media Rules 100

Convince & Convert

MARCH 4, 2016

Thinking of all the different styles of infographics available, and which pertain most to your industry, can help spark some ideas. You’re probably able to think of a trending topic in your industry which could be elucidated with a powerful infographic. For industry-specific content, LinkedIn Pulse is also worth checking out.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141