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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

How are marketers planning to allocate budgets this year? In a recent study of high-level marketing executives, 70% plan new social media initiatives in 2010. While 28% planned to use internal resources to launch new initiatives, 25% turn to social media consultants. What percentage of Fortune 100 companies are on Twitter?