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Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). Social Tagging.

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Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

WebMarketCentral

sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Most Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) tags: Web 2.0

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Social Media ROI vs. RONI

WebMarketCentral

Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. RONI: missed opportunity, quite possibly for multiple, ongoing sales. . ** technorati tags: social media marketing ROI John Wanamaker last click attribution HubSpot RONI United-Airlines-breaks-guitars thought-leadership-content del.icio.us