Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Convince & Convert

JULY 20, 2012

It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that. Today in addition to DJ, we’ve got Alison Carlman, who is the un-marketing manager at globalgiving. Digg, it’s more of like the demise of Digg. Why did it fail?

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Marketing Insider Group

FEBRUARY 9, 2012

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! I mean “Whoa!”…The Where is the line between editorial and advertising? Is it blurring? chiprodgers.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Biznology

MAY 19, 2015

Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. Tweeters : Twitter’s hard but worth it, if you can make the right connection. Social Media Marketing. Actually, Madda Fella is really underutilizing their YouTube site. It’s worth it!

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Webbiquity

DECEMBER 6, 2010

But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ).

PR 100

PR Social Media Media Blogger 100

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Twitter Feed = Police Scanner (ie, unfiltered chatter from across many bands). Twitter Post = Graffiti (splashes/bursts of unfiltered signals and noise). Digg = Cocktail Party (What’s the latest topic, hottest new trends).

Social Media 40

Social Media Digg Media PR 40

Webbiquity

MAY 4, 2010

Granted, in the case of Webbiquity, it helped to have an established blog to link from. Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Use Twitter. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. Twitter Feed = Police Scanner (ie, unfiltered chatter from across many bands). Twitter Post = Graffiti (splashes/bursts of unfiltered signals and noise). Digg = Cocktail Party (What’s the latest topic, hottest new trends).

Social Media 40

Social Media Digg PR Media 40

Webbiquity

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Follow them on Twitter. Promote select influencers. Endorse them via Twitter’s follow Friday. Retweet them.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

MAY 24, 2010

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is really hard. Social media is free. Not really.

Social Media 100

Social Media Social Marketing Media Rules 100

Marketing Insider Group

MARCH 15, 2011

I am really so very grateful for every tweet, like, comment, digg, stumble and visit. In 10 Tips For Twitter Success I talk about thanking everyone for their re-tweets or comments in multiple ways although not everyone agrees on how. Your twitter conversations are only among your social a-list friends. Social Media Equity.

Social Media 100

Social Media Media Digg Twitter 100

Webbiquity

APRIL 29, 2010

Which tools are best for Twitter integration? A great list, though some promote use of the insidious nofollow tag. How to build a successful blog from conception to delivery by Steve Newman Digital Marketing Blog. 7 Tools To Integrate Twitter With Your Wordpress Blog by makeuseof.com. Share this on del.icio.us.

Tools 100

Tools Tips SIC Best Practices 100

Webbiquity

SEPTEMBER 13, 2010

promoting an event that is already past) or dead links, buttons that don’t work, or features that don’t function appears scruffy and uncared for. It’s helpful to your readers as well as to the bloggers you link to, and often leads to some “link love&# coming back to your blog in return. Maintain your blog.

Digg 100

Digg Blogger Broadcasting Buzz 100

Webbiquity

MARCH 29, 2010

With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# Social Media Demystified.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Marketing Insider Group

APRIL 28, 2011

You accepted a while back that social media needs to be an important part of the marketing mix. And with 93 posts, almost 500 comments, nearly 30,000 visitors and just over 47,000 page views later and I am convinced that blogging is one of the simplest and most effective forms of marketing. The B2B Marketing Insider Blogging Tips.

Tips 100

Tips Blogger Business Digg 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

JANUARY 24, 2011

Promote events through social media? Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Create animations? JustUnfollow.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

AUGUST 5, 2010

Can’t help you with that last goal, but excluding that one you’ve come to the right place. How to Never Run Out of Blog Topics to Write About by Internet Marketing for Business Owners. Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog. On Twitter, shine the spotlight on your blog.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

JANUARY 12, 2010

Ardath Albee is almost as dominant for her unique phrase, “marketing interactions,&# placing in 7 of the top 12 spots on Google, including the top four. Media sharing accounts are connected to Twitter, which is also used to promote content marketing. And everything links back the enterprise’s website and blog.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

JULY 25, 2011

It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction. Spread your profile around (more places to be found!). See the reputation management question below.

Optimization 100

Optimization Microsite Digg Work Management 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. A blog is still “The best darn content marketing tool on the planet!&# Applied to copywriting and web design, marketers can improve click rates and results.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

JULY 25, 2011

It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction. Spread your profile around (more places to be found!). See the reputation management question below.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I just had to have one and it killed me that it took a week to get one when it first hit the market. I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. Customer Service is the New Marketing Zappos was founded in 1999 and sold to Amazon for.

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Biznology

MARCH 23, 2012

We wanted to help you with 3 things: Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions. Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs).

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

OCTOBER 11, 2010

An independent blogger could potentially be more influential than a New York Times columnist, and the role of editors in identifying and promoting relevant content would be seeing their last days. You can go fancy and rely on a Content Management System, or just open a Twitter account and go crazy, 140 characters at a time.

Curation 80

Curation Web 2.0 Digg Barriers 80

Webbiquity

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Bloggers and content marketers want traffic.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

SEPTEMBER 1, 2010

by MediaPost Marketing Daily Commentary. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. For example, “PRO: Twitter gives us a great way to leverage PR. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

JUNE 15, 2010

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. It’s a component (an increasingly essential one) of an overall marketing and PR plan. Mass (as in “mass marketing&# or “mass messaging&# ).

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Follow your targeted bloggers on Twitter. Provide relevant and helpful comments on some of their blog posts. Help them promote their content through Twitter and other social media tools. Tweet This!

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Writing on the Web

JUNE 29, 2010

Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits. Or do you have help, like a V.A. To do marketing? To build an email marketing list? What kinds of results are you seeing from your online content marketing: money and profits? or tech person?

Ning 100

Ning Business Digg Buzz 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Shannon Nelson summarizes advice from several bloggers on Twitter about how NOT to pitch them.

PR 100

PR Blogger Outreach Best Practices 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? The business marketer needs to build a deeper relationship with their prospect or buyer. Why would this be useful?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

MLT Creative

JULY 20, 2011

Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience who can become advocates to help share your message. Brand building is a long-term marketing strategy that coincides with a similarly enduring inbound marketing strategy. Post @replies and retweets on Twitter.

Ning 40

Ning Ad Building Brand Identity Branding 40

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn. First, that it’s important to continue investing in marketing through the downturn.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40