Remove sales
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Five Expert Copywriting Tips

Webbiquity

7 steps to writing killer sales copy by Mike Consol. Below are five posts from outstanding writers that will help you write copy that gets found, read, and acted upon. How to write for the web: 23 useful rules by eConsultancy. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

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Book Review: Social Media Marketing

Webbiquity

Explain your goals and establish clear guidelines for any mention of the company on social media sites. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Networking (Facebook, MySpace, LinkedIn, etc.).

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Book Review: The Perfection of Marketing

Webbiquity

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level. In the author’s parlance, the “sales moment&# is that key value proposition that makes a prospect say “yes.&# Brad Shorr. Tweet This!

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Best Twitter Tips, Tools and Tactics of 2009, Part 1

Webbiquity

million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. She also notes that “Twitter made exactly $0 from those Dell sales, something that will very likely change.&#. Twitter background guidelines by Croncast. Tweet This!

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How to Write a Social Media Policy

Webbiquity

While no enterprise can avoid negative comments in the social media realm completely, all companies can at least minimize the downside potential by providing employees with clear guidelines for any work-related postings. Digg, StumbleUpon, Reddit, etc.). Are you aiming to increase sales and/or leads? Social Media Objectives.

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Measuring the Impact of Social Media in B2B Marketing

Webbiquity

While management needs to communicate objectives, messaging and guidelines for social media use, ultimately employees from different parts of the organization have to realize they are all working toward furthering the success of the company, and coordinate efforts to meet the needs of differing audiences (e.g., Share this on Bebo.

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity

A selection of the Twitterati share their advice—ranging from short snippets to fairly detailed guidelines—on how to grow your Twitter following. As Mark Schaefer explains, “There are MANY benefits to Twitter besides direct sales. 47 Twitter Power Users’ Secrets To Getting Many Followers by JobMob. Related Post.

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