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B2B marketers are stumbling in the dark

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But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. But there is no such thing. Learn more.

Wiki 27

Content Curation in B2B Marketing

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We need both…and curation doesn’t work without creation (much like Google trying to save the newspapers because they need great news to survive, but that is for another story). It’s valuable, it works and it’s not going away. Business buyers typically seek additional information and resources for information on business products and services. Consider Netconcepts. Other stuff?

Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Governance. We all need e-mail as part of our day-to-day work lives. Nearly half those respondents (44%) spend more than 30% of their work activity on e-mail related activity. Ã? Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. recent CIO survey found that only 18% of organizations have deployed blogs, and only 13% have deployed wikis.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Each workshop is its own learning process. I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics. Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Upcoming Events. About. Contact. Links. This is a big complement.

How To Create A Know-It-All Company - - Business Technology Leadership

Buzz Marketing for Technology

Governance. Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. It pays to start with the right people, says Saidel. "We only hire people whom we believe are interested in working this way." This can be tricky, since star recruiters are accustomed to working by themselves. Here are some tips for making KM work for your organization despite the tough economy. dont want to focus on things that dont work, and that includes people.". Comments Digg This.