Buzz Marketing for Technology

JUNE 28, 2008

Governance. We all need e-mail as part of our day-to-day work lives. Nearly half those respondents (44%) spend more than 30% of their work activity on e-mail related activity. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Online Marketing Institute

NOVEMBER 7, 2010

We need both…and curation doesn’t work without creation (much like Google trying to save the newspapers because they need great news to survive, but that is for another story). It’s valuable, it works and it’s not going away. Content curation is as important in the content marketing toolbox as is creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40