Search isn’t about search anymore, it’s about social
MAY 19, 2015
Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want?
What Could Kill Google and Facebook
JULY 18, 2012
Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Google. Google not only accounts for 85% of all web searches but controls an astounding 44% of the global online advertising market. Twitter. Imagine that you walk into a restaurant and there’s no one there to take your order.
How to recover from the ravages of Google Penguin and Panda
AUGUST 20, 2013
People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. That said, you could very well lose your shirt in the time it takes Google to soften its algorithm enough to return your site back to the first page from being excommunicated to the 5th page of Google.
What Your Business Needs To Know About Google+
It's All About Revenue
JULY 8, 2011
by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. At its core Google+ is a social media platform, much like Facebook.
What Google+ Needs to Offer Businesses
It's All About Revenue
AUGUST 8, 2011
by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. From the beginning, Google+ has promised to deliver business pages for brands, and even demanded companies remove pages set up as profiles. Google Plus has been growing at healthy clip, but its overall size is tiny compared to Facebook’s 750 million users. Google Bookmarks.
Upgrade your lame agency website into your social media brand HQ
DECEMBER 4, 2012
At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter. This makes it easy to add and remove different buttons as social networks go away (good bye, Google Buzz!) Image via CrunchBase.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter Facts, Figures & Stats.
Why hiring a search marketing firm is a waste of money
MARCH 14, 2011
Sorry Search Marketing firms. If you’re like me, you get calls every week from search marketing firms like the one in this picture, offering to get your company to the top of Google organic search rankings. “Just think of all the leads that will pour in if you rank highly in Google when people search.. We did not hire a search marketing firm.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“# ) at the start to identify it.
Nine Expert Guides to Local SEO
FEBRUARY 18, 2011
Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). How can you optimize your site for Google Maps ? Digg this!
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Digg this! Post on Google Buzz. Here you go. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000. link].
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
And, YouTube is the second most popular search engine right under Google Search. And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. Good for you. Starting blogging is not going to be easy for you.
The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013
JANUARY 4, 2013
As long as Google’s search algorithm remains a mystery, you’ll never know what type of optimization tipped your site from page 3 to page 1. ” Speed has been a factor in Google search rankings since 2010. And when your page loads slower, you’re killing your conversion rates, and your search engine rankings. BWP Google XML Sitemaps. Listly.
11 digital marketing resolution ideas for ’13
JANUARY 1, 2013
However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links. blog offers built-in RSS and the ability to easily hook right in to Google Webmaster tools via a dynamically-created sitemap. More and more platforms search for an illustrative photo or graphic. Good luck and Godspeed!
Adventures in Frictionless Sharing
JUNE 19, 2012
We all have been frictionless sharing with advertisers, social media companies, big data minters, and search engines for a decade in the form of implicit attention data, part of an attention economy. Microsoft, and the #1 data-vacuum, Google. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What
The best online reputation defense is a good offense
AUGUST 14, 2012
Yes, I know: you’re too busy for all of this rubbish; truth is, you cannot afford to let another day pass without sending in your social media and search insurance premium. You cannot afford to ignore the power of search on you and your business. Social media’s stupid, right? Just because you’re old-fashioned doesn’t mean it isn’t working.
5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers.
JUNE 11, 2010
So you want to use search terms and phrases, and pick categories of topics, that define your community. Followerwonk.com Twitter bio search. It offers very specific advanced search options to allow for very targeted searching of Twitter bios– including by location. Twellow.com Twellow is a directory of public Twitter accounts, and a service of WebProNews.
Twitter time-savers: Tweet success in just 20 minutes a day
grow - Practical Marketing Solutions
JULY 18, 2010
“How much time should I spend on Twitter? is a question I get asked repeatedly. Here are my thoughts on being an effective Twitter-er in only 20 minutes a day. I’ve divided this into two categories — 20 minutes a day for beginners and then experienced folks. Twitter is simply boring if you’re only following 12 people and you’ll probably quit.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. And it isn’t just low-level minions conducting searches at the behest of higher-ups; 63% of C-level executives say they first turn to mainstream search engines to locate information. Digg this!
StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website
SEPTEMBER 21, 2010
And unless you have a certain objective or niche demographic that tends to find a large population of your targeted users using sites like Digg , Reddit , or Delicious , my advice is simply to concentrate efforts on other more popular sites. I will make one exception, though: StumbleUpon. This helps you discover great content you probably wouldn’t find using a search engine.
Twitter: the little bird that grew up strong
Writing on the Web
JUNE 15, 2010
Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now. I thought to myself: Why should they care about this and why should I join the site? And this list could go on and on with other people adding their own reasons why Twitter is so powerful.
3 New Buttons To Make Your Brand More Social
It's All About Revenue
JUNE 2, 2011
Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of some of the biggest brands in social media and search this week. Google , Twitter and Klout all rolled out enhancements designed to make it easier for friends and colleagues to share content with each other. Google +1. Google first rolled out the +1 button, which allows people to visibly give their stamp of approval to individual search results, in March. But for now it Google is obviously taking search in a more social direction. Google Bookmarks.
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. ” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Google Search Console. Google Trends. Google Suggest.
Google Analytics Upgrade Could Bode Well for Google Plus
MARCH 23, 2012
This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Google is offering marketers who use their analytics offerings that chance and it is great. What I see as the REAL bonus for Google lies in exactly which social media sources are receiving a deep dive in analytics. Google+. Google Groups.
My social media marketing posts from 2011
SEPTEMBER 10, 2013
In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin. Google Abhors a Vacuum. Social is a very handy way of dominating search. For real effect.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Advocate Marketing comes into Focus – you know all those people we are delighting with great customer service using Twitter – well they have become a strong voice for our brand. Digg this! Enjoy!
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
At its current rate, Twitter will process almost 10 billion tweets in 2010. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Then Twitter.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Digg this!
3 Ways Data’s Popularity Is Changing Business
It's All About Revenue
FEBRUARY 23, 2011
Google recently jumped into the data clean up space with its “ Refine ” project. Search engines and our social networks have become our default filters. As Schulman put it: “You have to write for both the human, the eyeball and the search engine.”. Businesses like Klout and PeerIndex measure how influential you are among a cadre of Twitter users, while Mention Map provides a visualization of your sphere of influence. Google Bookmarks. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Facebook.
Best Website Design Guides and Tips of 2010
MARCH 3, 2011
How can you utilize texture, transparency, and even Twitter to spice up website design? 20 Resources for Displaying Twitter Updates by Mashable. Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site. Digg this! Post on Google Buzz.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Learn to leverage the social-search connection by iMedia Connection. 11 Practical Business Uses for LinkedIn, Facebook and Twitter by GigaOM.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
What is Webbiquity? How to Be Everywhere Online
JANUARY 12, 2010
If SEO is about getting your website onto page one of Google, WPO is about owning that page. For example, Jill Konrath is webbiqitous for the phrase “selling to big companies, holding all 10 spots on the front page of Google for that phrase. Ardath Albee is almost as dominant for her unique phrase, “marketing interactions, placing in 7 of the top 12 spots on Google, including the top four. And if you Google “sales management thought leader in quotes, six of the top ten spots belong to the same sales leadership guru. Digg this!
Best Social Media Management Tools for Small Business Owners
grow - Practical Marketing Solutions
NOVEMBER 11, 2012
There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Use Hootsuite to manage your Twitter, Facebook, and LinkedIn accounts. One of the best features of Hootsuite is that you can integrate your Google+ business page. Follow her on Twitter: @KerryGorgone. Tweetdeck.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Kohn presents a remarkably comprehensive yet understandable guide to taking advantage of the search capabilities within Facebook. Facebook Is Becoming Your Company’s New BFF by MediaPost Search Insider. Digg this! As A.J.
Connect Your Blog to Facebook Automatically
Writing on the Web
FEBRUARY 18, 2011
Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. This is my personal favorite. To get started type in networked blogs into the search box and you will pull up the application. Digg this! Add this to Google Bookmarks. Post on Google Buzz.
8 Steps To A More Effective B2B Content Marketing Program
JANUARY 22, 2015
At KoMarketing, our written strategy led to 64% growth in unique visits year over year and 90% organic search growth. We use Google Drive for the majority of this collaboration but Basecamp and Evernote Premium are fairly low cost options collaboration options as well. Google Drive Spreadsheet for mapping out due dates and ideas. Editorial Calendar Templates in Google Docs. 4.)
Social Search at LinkedIn Beats Google - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Google. Social Search at LinkedIn Beats Google. just found a more useful way to search than Google. Sort of.) It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. The site that provides a better search experience than Google? Before using LinkedIn, I tried Google. In one case my Google search got me to Yelp , where there was a rating for one of those vendors, but there was only 1 vendor in that category, so the rating wasnt useful.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
simple tool like Google Alerts would pick up most stray citations. Though limited (in terms of filters, number of search terms and results) in comparison to the fee-based version of the tool, SM2 Freemium is still an excellent tool for getting a snapshot of your social media landscape—discovering who’s talking about you, your competitors and your industry, what they’re saying, and where they are saying it. If Google Alerts had been developed with a focus on social media, this would be it. Digg this! Post on Google Buzz. No more. Social Mention.
11 of the Best Slack Apps & Integrations to Try
MAY 12, 2016
For folks who aren't Intro members, the app will collect data from various public sources like LinkedIn and Twitter, according to Pattnaik. So if you want to know whether anyone on your team knows someone in Google's San Francisco office, or whether anyone on your team went to business school in Europe -- then you can at least start your search right in Slack. Enter Giphy.