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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references.

Resources 179
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Mastering Off-Page SEO: Boosting Your Website’s Visibility

Optinmonster

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website.

SEO 79
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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

: This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. ” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Google Search Console.

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

At KoMarketing, our written strategy led to 64% growth in unique visits year over year and 90% organic search growth. We use Google Drive for the majority of this collaboration but Basecamp and Evernote Premium are fairly low cost options collaboration options as well. Google Drive Spreadsheet for mapping out due dates and ideas.

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How Readers Find Your Blog: A Diagram

Writing on the Web

But they do go to search engines and they type in questions with keywords. And they do go to Facebook , Twitter , and LinkedIn. Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. Post on Google Buzz.

Digg 100
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Search for a brand name or keyword across all of the most popular social networks at once? Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. A free service for setting up, promoting and hosting Twitter chats. Create video emails?

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Social Media Marketing Tips from the Experts: Rick Burnes

Webbiquity

Contrast those brands with companies like Google, Amazon and Facebook, which have achieved success with very little advertising but great products and a broad online presence. For those new to social media, Rick recommended staring by signing up on Facebook, Twitter and LinkedIn, then working these online venues like a “cocktail party.&#