Online Marketing Institute

NOVEMBER 7, 2010

As more content floods through all aspects of the web (as well as print and online), we’ll need more brands stepping up to make sense of what we really should be paying attention to. Content curation is as important in the content marketing toolbox as is creation. For some brands, curation may be enough.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

JUNE 30, 2009

Since my audience uses Google, and since Google "loves" blogs, I use blog platforms as my primary repository of content. It becomes a matter of the "degree" of good. In my case, my goal is to create contact - get people to declare themselves to my team.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JULY 31, 2009

For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. Just makes it easier to manage all the stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Post on Google Buzz. by eMarketer.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), 5 Ways to Weave LinkedIn Into Your Marketing Mix by TopRank Online Marketing Blog. Post on Google Buzz. Share this on Bebo.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Online Marketing Institute

NOVEMBER 2, 2010

But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Revise those job descriptions and reviews. He’s wrong.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

SEPTEMBER 30, 2010

Twubs : Twubs, which we recently reviewed , uses a wiki system to help disseminate information on a hashtag. The Twitter Fan Wiki also has some interesting reading material on hashtags if you’re looking to further your hashtag education. INFOGRAPHIC] 2 Which Words Does Google Instant Blacklist?

Twitter 40

Twitter Digg Wiki Mobile Advertising 40