Is Your White Paper a Sales Pitch in Disguise?
Writing on the Web
APRIL 4, 2011
It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.
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