Your company needs to be everywhere online – not just a website, but an active, frequently updated blog (the heartbeat of the business), Facebook, Linkedin, Digg, delicious, Twitter, and even Google Plus. Jeff Ogden is President of the B2B Lead Generation Company Find New Customers. Marketing content marketing lead-generation lead-nurturing marketing-campaigns Think Like A PublisherWe can talk about integrated marketing, social media and content marketing till the cows come home. It doesn’t mean a hill of beans. That’s right – it’s all about trust. MORE >>

Your marketing team’s lead scoring efforts have hit a snag. Or maybe Marketing Qualified Leads (MQLs) aren’t converting to Sales Accepted Leads (SALs). Lead scoring is a powerful tool for aligning sales and marketing , predictably driving prospects through your sales funnel and generating revenue. Below we bring you 4 common problems that might slow down your lead scoring – and how to fix them! The Problem: Sales is finding a lot of leads are just “tire-kickers.” The leads aren’t ready to buy, and they’re not sure why you keep passing them along. MORE >>

Lead nurturing is a always a hot topic among marketers and that definitely holds true on the Topliners community as well. Here’s a round-up of some recent and popular discussions and posts about lead nurturing to jump-start your Friday creativity. Summer is coming and it’s a great time to “warm up&# your leads! If you haven’t nurtured before, start here. Lead Nurturing Planning Checklist – Who doesn’t love a good checklist? When do you stop nurturing? Google Bookmarks. Or do you ever? MORE >>

On the other hand, lead nurturing (the practice of cultivating a lead over time until the prospect is ready to buy) remains, to most observers anyway, “just” lead nurturing. That’s why I dig the idea for today’s webinar so much: Content Marketing and Lead Nurturing: The One-Two Punch for Attracting and Cultivating Demand. Eloqua’s on Elle Woulfe , covered with Greaser-like tattoos, will then talk about how demand generation then takes over, and does the heavy work of turning those leads into revenue growth. Google Bookmarks. Reddit. MORE >>

Enter the 4Cs: Campaign: Think “outbound&# … the catalyst to the chain of events that leads to a conversion at the end of the funnel, ie. tweeting, PR releases, email campaigns, etc… Customer: An anonymous web visitor, Prospect, Lead, Contact, or Opportunity. The web wasn’t as inter-connected as it is today, the ability to track advertising spend was minimal, Google hadn’t made your content relevant, and email marketing was in its infancy. Or to put it simply, which combination of the 4Cs is leading to the highest rates of conversion and sales. MORE >>