Writing on the Web

MARCH 24, 2011

Content marketing with videos is essential if you want to get online marketing results. And, videos have great search power for people looking for information on your keywords and topic. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Is it easy? Yes and no.

Video Marketing 100

Video Marketing Digg Buzz Youtube 100

Writing on the Web

NOVEMBER 2, 2010

Why would I mess with that, I’ve got too much information packed into my brain and the thought of learning SEO secrets made my head swim. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. You’ve saved me from oblivion. At first I thought, an SEO tool? Blog this on Blogger.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

MARCH 14, 2011

I don’t really, but for content marketing to work you need as much content as you can, in all forms. I use them to submit to video directories, post to YouTube , and it all counts to get found in Google searches. Some content marketing things have to combine quality AND frequency. Add this to Google Bookmarks.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

OCTOBER 24, 2010

Does this new craze for brain imagining and neuromarketing reveal any really useful information for content marketers? I believe that there is new useful information for marketers, and in some case, they are only reinforcing what marketers already know. Add this to Google Bookmarks. Post on Google Buzz.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Webbiquity

JUNE 8, 2010

Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. Utilizing social media as part of your overall marketing strategy and understanding where it fits in your marketing mix are critical to effectively leveraging your participation and time. Tweet This!

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Writing on the Web

NOVEMBER 1, 2010

And here is the flow chart of all the steps I use for posting on my blog: Flow chart, continued: And, here are the final steps… If you’d like the transcript of the Brain Shark presentation, plus all the steps in a check list, please visit the Content Marketing Institute and download them. Add this to Google Bookmarks.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

SEPTEMBER 23, 2010

Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust. I call it misplaced timidity or fear of marketing ones own self. In online marketing it’s well known that the money is in “the list.&# Think about it.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

NOVEMBER 18, 2010

Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Customer Media Congress: Patsi’s in Dutch… Online Persuasion: Seeing Through the Eyes of Your Customers. Blog this on Blogger.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Webbiquity

SEPTEMBER 13, 2010

Provide contact information. A blog without contact information is like a lost pet with no ID tag. Link to other posts that support a point you’re making, provide additional information or present a different point of view. Post on Google Buzz. Blogging is a social activity. Share this on Bebo. Share this on Mixx.

Digg 100

Digg Blogger Broadcasting CAN-SPAM 100

Writing on the Web

JULY 20, 2010

Here’s what Milana tells us about why she created this list: Although Internet marketing and information marketing is still dominated by men, there are many women who are building their multiple income streams empires. Information products. Add this to Google Bookmarks. Post on Google Buzz.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JUNE 23, 2010

Here’s Suzanne’s product page (affiliate link): Wordpress Sales Page information. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Want to learn more about this great $37 product that makes landing pages easy to format and publish? Blog this on Blogger. Add this link to Box.net.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Online Persuasion: Creating Desire. A similar hierarchy of emotional values exists. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

NOVEMBER 16, 2010

This last tidbit of information is key. Although the emotional brain shares information with the thinking brain, there are 10 times more signals running from the emotional brain to the rational brain than the other way around. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

AUGUST 13, 2010

Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). You write a blog post, you fill in the information on the SEO plug in, you click the Scribe analyze button, wait a few seconds and get a review of how well your content will do with search engines.

Optimization 100

Optimization Digg SEO Buzz 100

Writing on the Web

JULY 12, 2010

I’m repeating myself because it’s so crucial to your online marketing efforts. There shouldn’t be any attempt to disguise it as a blog conversation, although you certainly want to talk informally and authentically in your content. Add this to Google Bookmarks. Post on Google Buzz.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

DECEMBER 1, 2010

You have written many legal articles for print publications (some with online sites) and you have served on various bar association committees. If a prospective client were to “google” you, some of these legal articles and some references to you on bar association committees would appear in the search results. Post on Google Buzz.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

SEPTEMBER 2, 2010

The biggest challenge is writing in a voice that is informal and personalized for the individual coach for whom I’m writing. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web. Add this to Google Bookmarks. Post on Google Buzz. Share this on Plaxo.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JUNE 30, 2011

I decided to try to encapsulate the main ingredients of successful online marketing systems – that was the main concept. After the 7th posting, I wrote an 8th one summarizing the points, and including some additional information about the tools necessary for each step. Add this to Google Bookmarks.

Autoresponders 100

Autoresponders Digg Buzz Landing Pages 100

Writing on the Web

NOVEMBER 29, 2010

Especially in this era of information overload, we need to become more aware and considerate of our target audiences’ capacity to receive and retain messages. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Only 3 main points or steps to your solutions. That’s it.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map. Post on Google Buzz.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

NOVEMBER 8, 2010

Be broad and positive in your presentation of information. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Content Marketing to a Caveman’s Brain. It’s effective to accentuate the positive instead of trying to get their attention with doom and gloom. Older brains are resilient.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

NOVEMBER 3, 2010

Because she does more than just “present information.” Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Blog Marketing: How Readers Find Your Business. Third, and probably most important as her role as a business coach, Suzanne is truly invested in her clients’ success. How do I know?

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

SEPTEMBER 17, 2010

I can always supplement with informal videos using my Flip video recorder, but without the deadline of having to submit a script every month, I seem to procrastinate.). Let me know how I can help you get better results from your online marketing efforts. Add this to Google Bookmarks. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

AUGUST 25, 2010

But I think the ability to stand back and watch your mental processes unfold is interesting and informative. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Some people do, and others don’t, they just operate impulsively and intuitively. There’s no right or wrong answer here.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

AUGUST 5, 2010

Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message. Add this to Google Bookmarks.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

AUGUST 2, 2010

As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! I believe this is important stuff for any professional who wants an effective online presence. Here’s what I see as an important shift in online marketing tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

JUNE 28, 2011

The biggest issue is whether or not YOUR clients are using it, and are they seeking information there in your core expertise? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. You don’t want to get caught up wasting time if you’re running a business. Hope you “like&# it!

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

JUNE 28, 2010

8 Reasons to Use a Sales Page: Sales of a product or informational product like a book. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. It may be tempting to just create a page using your WP platform, because it’s so easy to do, but it’s just as easy to use a sales page template.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

MARCH 31, 2011

I am taking Joe’s post, and Rohit’s original post, giving you important and relevant information and adding my two cents. Content curation is a relatively new term, and is key to always providing fresh information that interests your audience. Add this to Google Bookmarks. Post on Google Buzz.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

JULY 12, 2011

Use a handy tool like Google AdWords to work out which keywords are going to be best for you. With a wealth of information to be found on the internet, our attention spans when we’re searching for information are relatively short, so anything that aids the reading experience will surely be of use. Add this to Google Bookmarks.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

OCTOBER 13, 2010

It’s not that easy, neither is neuroscience easily applied to content marketing. Every time I read about a new neuromarketing study, it seems they’re only confirming what copywriters and marketers knew all along. But here’s some new information, which could improve your marketing messages.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

I’ve only been writing online copy for ten years. It’s designed to deliver information in ways that engage readers to take an action, most often click to register or buy. Contact you for more information? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Watch a video?

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

OCTOBER 13, 2010

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. This information comes from research on neuromarketing and what makes people buy. Add this to Google Bookmarks.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Add this to Google Bookmarks. Post on Google Buzz. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Add this to Google Bookmarks. Post on Google Buzz.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

MARCH 17, 2011

These conversations are so rich with the exchange of information. I learn more about my client’s work and their content marketing needs. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. They learn how to use my services better. We both win. What do you think? Blog this on Blogger.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

DECEMBER 15, 2010

I feed information to them every day and respond to requests, even when I’m not actively marketing in person. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Of course, this varies. But this doesn’t mean that I don’t use them. What about you? Blog this on Blogger.

Ning 100

Ning Digg RSS Aggregators 100