Webbiquity
DECEMBER 1, 2010
The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Share this on Bebo.
Webbiquity
FEBRUARY 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Here are six key points that surfaced from our conversation.
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Webbiquity
DECEMBER 21, 2010
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.
Webbiquity
FEBRUARY 10, 2010
For most business, it’s far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Growing existing customer business requires ongoing communication. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.
Webbiquity
MARCH 9, 2010
While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. It’s more about making current sales cycles more productive than about generating new potential business. Because the ROI is likely to be difficult to measure with precision, it’s best to keep the “I&# fairly modest.
Webbiquity
MAY 4, 2010
Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Links can generate direct visits and they are critical for SEO. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Use Twitter. Tweet This!
Webbiquity
AUGUST 9, 2010
The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Share this on Bebo. Share this on Facebook.
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