Webbiquity

JUNE 7, 2010

In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical. It may be even more important in sales, as sales professionals deal with prospects as individuals (the level where social media can be most impactful) while marketers still for the most part deal with prospects in groups.

Social Media 100

Social Media Media Enterprise Management Digg 100

Webbiquity

JUNE 8, 2010

Its impact on many industries is still murky, but how it is re-shaping marketing strategy and activities like market research and demand generation continues to get clearer and more understood. Social media is in the press every day. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Tweet This!

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

DECEMBER 6, 2010

But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts. It’s a virtuous circle that looks something like this. Share this on Bebo.

PR 100

PR Social Media Media Blogger 100

Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Share this on Bebo.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

DECEMBER 1, 2010

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Share this on Bebo.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

OCTOBER 20, 2010

It generates more retweets for you. Tweeting and retweeting interesting and valuable content helps those who follow you. When you help your follows discover new knowledge and information, you become a valued information source and build trust. Conversely, those who interact and add value grow their networks, influence and trust over time.

Twitter 100

Twitter Broadcasting Digg Social Media 100

Webbiquity

DECEMBER 28, 2010

But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. And blog content is more likely to attract natural links from other sites than is standard marketing copy, as it’s inherently more interesting. Share this on Bebo. Share this on del.icio.us.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

JANUARY 27, 2011

FTC Disclosure: Webbiquity has no financial relationship with any of the vendors mentioned in this post. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Webbiquity

APRIL 12, 2010

Anticipating and answering common but challenging reader questions can help generate fresh topic ideas, draw more traffic to your blog, and provide your readers with valuable content they will appreciate and be likely to pass along. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good?

SWOT 100

SWOT Digg Analysis Traffic 100

Webbiquity

DECEMBER 16, 2010

In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd… The Truth About Search Engine Optimization by Rebecca Lieb. Check out the Webbiquity bookstore. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

SEPTEMBER 7, 2010

“Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Tags: Marketing Automation and Demand Generation Alexandre Sagala. Share this on del.icio.us.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. The “science&# of marketing automation / demand generation is well-established and readily available. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

APRIL 26, 2010

How effective is demand generation software? Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action. What strategies and tactics should you employ to maximize business results online? Why is content marketing becoming critical? Tweet This!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

NOVEMBER 2, 2010

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Sure, social media can in some cases drive lead generation and even direct sales (so can PR), but that isn’t its strength or its primary purpose.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JUNE 30, 2010

million out of the 133 million blogs it tracks have been updated in the past four months, and just 50,000 to 100,000 blogs generate most of the page views. The web is littered with abandoned blogs; according to Technorati , only 7.4 To illustrate these figures visually: That’s a lot of writers trying to join a very small club.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

JANUARY 10, 2010

Noting that 78% of marketers consider generating online leads one of their top priorities, Andreas Roell offers advice on how improve both the quality and quantity of leads, including sharing source information between marketing and sales (as not all leads are created equal) and carefully monitoring the lead generation performance of each source.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

MAY 4, 2010

Links can generate direct visits and they are critical for SEO. Social bookmarking sites like Digg , StumbleUpon, Mixx and Propeller can help drive traffic and provide links, though some sites including the first three in this list use the insidious nofollow tag , which means the links won’t help with SEO. Use social bookmarking.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

MAY 18, 2010

numbers of fans and followers), others are more challenging and may require more sophisticated tools, but it’s a great list for generating ideas. .&# Some are easy (e.g. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Share this on Mixx.

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? How can you make the most of those last few minutes before delivering an online presentation? What exactly is “Web 3.0?&# You may think of multitasking as easy or difficult—but is it unethical?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JUNE 23, 2010

Few businesses can thrive without at least a basic website, and web-generated sales or leads are critical for many firms. Whether the question is about where to order pizza for dinner tonight or which enterprise software system to install – or almost anything in between – most people start by searching online. Share this on Bebo.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

OCTOBER 18, 2010

Pete Hollier lists the top ten blog directories for listings that will generate both direct traffic and valuable backlinks. Top 10 Blog Directories by SEO Wizardry. ** 5 Stars. The 5 Old Blogging Rules Killing Your Readership by Outspoken Media. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. Share this on Bebo. Share this on Facebook.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

MARCH 9, 2010

While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. It’s more about making current sales cycles more productive than about generating new potential business. Because the ROI is likely to be difficult to measure with precision, it’s best to keep the “I&# fairly modest.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

FEBRUARY 10, 2010

For most business, it’s far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Here are seven reasons every business needs to be on Twitter. To Interact with Customers. Growing existing customer business requires ongoing communication. Share this on del.icio.us.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

JANUARY 12, 2010

The last few years have, of course, seen the emergence of social media and an explosion of user-generated content. A company’s website is now only one of myriad places where customers, buyers and other interested parties can find information about it. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

AUGUST 18, 2010

This teamwork is more challenging and rewarding for both the marketing and sales teams that simple mass lead generation and follow up. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

JANUARY 10, 2010

How exactly did Dell generate so much revenue by Twittering? million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. Case Study: How I Used Twitter to Generate 35,967 Extra Hits to my Site in Just 14 Days by Winning The Web.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

AUGUST 5, 2010

A dozen great tips for generating more comments on your blog, from do-following comment links and thanking commentors to asking for feedback and moderating comments promptly. 12 ways to Increase comments on your Blog by Technshare. Search Optimization Tips for Bloggers by SEO Wizardry. Share this on Bebo. Share this on del.icio.us.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

FEBRUARY 23, 2010

Defining an outstanding corporate blog as “one that accomplishes the clearly articulated goals of the organization,&# Chris Baggott provides five examples, including Carhartt’s Tough Jobs blog (focused on user-generated content) and the Alerding Castor blog, targeted at attracting high-value clients. Share this on del.icio.us.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

JANUARY 15, 2010

But it’s been the explosion of social media and user-generated content over the past three years that has really changed the sales process. Marketing and sales were still largely in control, but buyers were entering sales cycles with more and better information. Prospects can ask questions, within or beyond their social networks.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

SEPTEMBER 1, 2010

When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# For example, “PRO: Twitter gives us a great way to leverage PR. How to Reach Out to Bloggers by Chris Brogan. Share this on Bebo.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

AUGUST 9, 2010

While larger numbers are generally better, keep in mind that it’s easy to inflate a Twitter following (note all of the spammy “Internet marketers&# with ridiculously large follower counts) and that in terms of generating business value, quality is more important than quantity. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100