Remove gatekeeper user-generated
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How Social Media Changed the Sales Cycle into the Buying Cycle

Webbiquity

Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information. But it’s been the explosion of social media and user-generated content over the past three years that has really changed the sales process. What will they find? DBXNT74M6AKY.

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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

The end goal is to move prospects through the sales funnel until they eventually convert into revenue-generating customers. Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants. We usually have to go through a gatekeeper to reach them.

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The Rapid eLearning Blog

Buzz Marketing for Technology

In the next generation elearning tools, you’ll be able to build Flash animations in what I like to call “PowerPoint comfort.&# Talk to the template gatekeepers and see if they can arrange a meeting for you with the Illuminati (or whomever it is that creates these rules). Well, that’s changing, too. Social Web.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Follow the Lead ( Gatekeeper Cold Calling Sales Social ). B2B Sales Lead Generation using SMM , Monday, July 19, 2010. Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ). Looking for the Method Behind Your Competitors’ Madness , April 5, 2010. Jill Konrath ( @jillkonrath ).