How Social Media Changed the Sales Cycle into the Buying Cycle
Webbiquity
JANUARY 15, 2010
Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information. But it’s been the explosion of social media and user-generated content over the past three years that has really changed the sales process. What will they find? DBXNT74M6AKY.
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