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How Social Media Changed the Sales Cycle into the Buying Cycle

Webbiquity

Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information. Tools like LinkedIn, Twitter and blogs not only enable sales pros to learn more about their prospects before the sale, they also raise the expectation that sales people will do so. DBXNT74M6AKY.

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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants. We usually have to go through a gatekeeper to reach them. Kyle uses Digg to subscribe to company’s blogs that he thinks would make for good prospects. Goal: Get to a connect.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Content Marketing Results: Landing Pages Rule , July 12, 2010.

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Fulfill your resolution to blog in 11 steps

Biznology

And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. You need to jump in, feet-first, into social media, including your own personal Facebook, Twitter, or Google+ profile.