Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. Depth of Analysis Web Experimentation Product Experimentation Usually involves marketing- and sales-level analysis of the business. Test different features, content, or engagement strategies to keep accounts within the desired frequency of use.

Product 52

Product Lead Ranking A/B testing Sample 52

Biznology

FEBRUARY 5, 2013

With a newsletter, you need to become the best parent possible: your newsletters need to go out exactly when you say they will, at the frequency you promise, and with a consistency of quality, voice, generosity, and vision that cannot be done in half-measures. It may well be too much commitment for the casual peruser. ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Hubspot

JULY 13, 2011

"The most successful B2B pages often combine demonstrations of expertise with humor and personality, sounding more like a real conversation than stilted marketing and sales speak." - Karlie Justus, Social Media B2B. Offer Variety. Mix it up a little between videos, photos, questions, information, etc. Don’t have your own videos?

Facebook 28

Facebook Tips Planning Work Management 28

Webbiquity

NOVEMBER 21, 2011

Unlike website copy (which tends to be feature/benefit, marketing oriented), a blog can project a distinct and less directly sales-y side of your organization. Post frequency. Again, having multiple authors (see factor #2 above) can help increase post frequency without placing an excessive burden on any one contributor.

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Digital B2B Marketing

APRIL 7, 2011

Optimize towards broader reach and lower frequency placements, counter to both traditional marketing theory and research on online brand lift. Admit that the real goal is content consumption, registrations or direct sales, and manage appropriately. Maybe you don’t start here. Your plan reflects your brand objectives, at first.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Webbiquity

JANUARY 31, 2011

Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. In this post, Aaron Lee and Guy Kawasaki recommend an ideal frequency, backed up with some highly logical reasoning. How Many Times Do You Tweet Your Blog Post?

Twitter 100

Twitter Tools Tips Best Practices 100

Online Marketing Institute

JULY 31, 2009

And this is where I think the marketing rubber hits the sales road. As an analyst who has written about lead management extensively – I am still amazed at how many marketers feel challenged to produce leads that sales appreciate. What are the characteristics of a lead that make it worth working from sales perspective?

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40