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WEBBIQUITY Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
| TUESDAY, FEBRUARY 7, 2012
which assets are viewed as most critical to buyers—technical data sheets and vendor websites—and which are least important), the six distinct phases of the B2B buying cycle, SEO best practices, using social networking for link building, and more. He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.”
IT'S ALL ABOUT REVENUE Measuring by Anecdote with SlideShare
| WEDNESDAY, APRIL 20, 2011
We were proud to introduce it, and we were invigorated when other vendors and consultants began to position themselves in and around it. But it’s one thing for a vendor to give a category a name, and something else entirely for a disinterested observer to carry the mantle. by Joe Chernov | Tweet this. Digital applause. Not me.
IT'S ALL ABOUT REVENUE The Revenue Performance Management Bandwagon
| FRIDAY, FEBRUARY 4, 2011
Second, the analysts never want to use terminology used by vendors. We hosted webinars on RPM with Forrester Research. Revenue Performance Management Eloqua Forrester Gartner It's All About Revenue JMP Securities RPMby Brian Kardon | Tweet this. Following is a post from our internal blog. Rosanoff: “Mr. Trust me.”).
WEBBIQUITY Best Social Media Stats, Facts and Marketing Research of 2010
| MONDAY, JANUARY 17, 2011
You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Nine out of ten B2B buyers say that when they’re ready to buy, they’ll find vendors. Digg this! Social Media Facts and Stats. Adam T.
FIFTH GEAR ANALYTICS 10 Marketing Trends for 2011
| TUESDAY, NOVEMBER 16, 2010
Technology vendors are blurring the distinction between products and services. The technology vendor landscape is transforming quickly. Marketers typically prefer best-of-breed solutions, but vendors push for integrated online suites runs. Digg this! Kenyon Blunt. And this new step in the sales process is here to stay.
WEBBIQUITY Measuring the Impact of Social Media in B2B Marketing
| WEDNESDAY, OCTOBER 27, 2010
Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. It may be difficult to quantify precisely, but B2B vendors can’t afford to ignore it. Digg this! Set goals, understanding what social media is good for — and what it isn’t. Video.
WEBBIQUITY What’s the Best Social Media Monitoring Tool? It Depends
| WEDNESDAY, OCTOBER 13, 2010
Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.. Digg this! Until fairly recently, keeping track of your organization’s online presence was relatively easy. UberVU.
FIFTH GEAR ANALYTICS Unified Marketing: Buzzword or Bellwether?
| THURSDAY, SEPTEMBER 16, 2010
Forrester’s research article titled Marketing Mandate: Connect the Dots , recently called out “integrated marketing as a good thing that rarely happens.” I often cite the statistic from Forrester that more data was created last year than in the history of the world up until now. Digg this! Kenyon Blunt. And it is.
WEBBIQUITY Best Social Media Stats and Market Research of 2010 (So Far)
| WEDNESDAY, SEPTEMBER 8, 2010
Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. How many journalists also maintain blogs?
FIFTH GEAR ANALYTICS Digital Marketing Days: Old School vs. New School
| MONDAY, JUNE 28, 2010
Surprisingly, most of the print vendors I spoke with only offered standard printing: no Print-on-Demand (POD) or other digital printing options. Why were there so many “old school” direct mail and print vendors at Digital Marketing Days? Forrester Survey Says Today’s Campaign Management Tools Will Soon Be Extinct. Digg this!
FIFTH GEAR ANALYTICS The Web Content Management Maturity Curve
| THURSDAY, JUNE 24, 2010
In March 2010, Forrester Research released its survey results on the evolution of Web Content Management in the corporate enterprise. Forrester Research). Digg this! Chris Dewey. Content management responsibilities are becoming more distributed amongst functional areas, and are no longer the exclusive charter of IT.
MARKETING GENIUS BLOG Harvesting Leads with the Sales Cornucopia
| THURSDAY, APRIL 1, 2010
As the quarter comes to an end there’s been a surprising twist to how marketing automation vendors have met and exceeded their quarterly revenue forecast which has literally turned sales and marketing processes on its side. Digg this! Sales Cornucopia. The “Next Big Thing indeed. Tweet This! Share this on Linkedin.
DELICIOUS B2BMARKETING Numeric Scoring: The Key To Lead Management Success
| FRIDAY, JULY 31, 2009
Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Start dialing.
DELICIOUS B2BMARKETING B2B Lead Management Market Heats Up
| FRIDAY, JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
DELICIOUS B2BMARKETING Demandbase: A New Twist In The Lead Management Automation Market
| FRIDAY, JULY 31, 2009
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us I’m sure I forgot a few. Among other stuff.
MARKETING INTERACTIONS eBook Download: Amplify Buyer Attention - Marketing Interactions
| THURSDAY, OCTOBER 2, 2008
Download the complimentary eBook According to Forrester Research, 62% of companies dont view the customer experience as critical to the future. There are 7 Amplifiers that provide templates for creating relevant high-value content based on customer thought processes and, employed correctly, will elevate you from a vendor to a trusted advisor.
- How To Create A Know-It-All Company - CIO.com - Business Technology Leadership
Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Comments Digg This. Digg This. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Vendor Management. Forrester Wave: Service Desk Management Tools, Q2 2008. src = [link]. }. How-To.
- Digital Natives in Our Midst | Advice and Opinion
Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Digg this Slashdot Reddit. Partners, Vendors and other things "out there" TOP POSTS. Customers dont understand how software vendors work. Read Forresters advice for deploying an enterprise mobile solution.
MARKETING INTERACTIONS Participation: The 5th "P" - Marketing Interactions
| TUESDAY, AUGUST 8, 2006
Times are changing and movement is happening towards increasing the participation levels across groups (customers, partners, vendors, etc.). According to the Forrester blog, the next buzz will come from unsolicited customer testimonials. But how do you get "unsolicited" customer testimonials? Your comment could not be posted.
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