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JANUARY 17, 2011 [Digg, Forrester] Best Social Media Stats, Facts and Marketing Research of 2010
At its current rate, Twitter will process almost 10 billion tweets in 2010. Marketing Salary Survey: Social Media Marketing by Aquent. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Twitter has the fifth oldest.
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MAY 15, 2011 [Digg, Forrester] B2B Gets Yelp’d
In the same way Yelp put support and customer service a key marketing concern for stores, bars and restaurants, sites like Quora , LinkedIn and Twitter wresting control from B2B marketing departments and putting it in keyboard-happy hands of customers. Socially savvy businesses are recognizing the need to engage customers on these forums, and are increasingly turning to places like Twitter as a support channel. “I’m seeing more anticipation from B2B companies on places like Focus , LinkedIn and Twitter,” says Ardath Albee , B2B Marketing Strategist and CEO of Marketing Interactions.
FEBRUARY 7, 2012 | WEBBIQUITY
[Digg, Forrester] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
MAY 15, 2011 | IT'S ALL ABOUT REVENUE
[Digg, Forrester] B2B Gets Yelp’d
FEBRUARY 22, 2011 | MARKETING TO BUSINESS EXECUTIVES BLOG
[Digg, Forrester] Games as Content in B2B Marketing
JANUARY 17, 2011 | WEBBIQUITY
[Digg, Forrester] Best Social Media Stats, Facts and Marketing Research of 2010
DECEMBER 13, 2010 | DELICIOUS B2BMARKETING
[Digg, Forrester] The State of the Blogosphere 2010
NOVEMBER 1, 2010 | DELICIOUS B2BMARKETING
[Digg, Forrester] 2010 B2B Marketing Budgets and Mix Trends Research
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OCTOBER 27, 2010 [Digg, Forrester] Measuring the Impact of Social Media in B2B Marketing
Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. separate Twitter accounts for support and marketing, separate business-focused and technology-focused blogs, etc.). 3. Digg this! Set goals, understanding what social media is good for — and what it isn’t. Coordinate efforts. Podcasts.
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FEBRUARY 7, 2012 [Digg, Forrester] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. 59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. The mean half life of a link on twitter is 2.8 ” Twitter Stats.
| | MARKETING TO BUSINESS EXECUTIVES BLOG
FEBRUARY 22, 2011 [Digg, Forrester] Games as Content in B2B Marketing
Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Buyer behavior , Content marketing , Customer knowledge , Games in B2B Marketing , Thought leadership Tags: B2B buyers , digital marketing , Games to educate Like Be the first to like this post. Turns out games have been used in B2B several (many?) times, Check out Coracle Online (www.coracleonline.com) though.
| | DELICIOUS B2BMARKETING
DECEMBER 13, 2010 [Digg, Forrester] The State of the Blogosphere 2010
With the rise of Twitter, Posterous, Tumblr and other forms of micromedia, many believed that the glass was half empty. Today, 100 million Tweets flew across Twitter. Their longevity far outlasts the short-term memory of Twitter or any other micro network. In fact, with Twitter, we are simply competing for the moment. If drinking from the glass, it is then half empty.
WEBBIQUITY | WEDNESDAY, SEPTEMBER 8, 2010 [Digg, Forrester] Best Social Media Stats and Market Research of 2010 (So Far)
What percentage of Fortune 100 companies are on Twitter? What social media tool helps small business double their reach on Twitter? Despite the fact that more than half of marketers responding to an ExactTarget survey planned to to either reduce their overall marketing budget for 2010 or keep it flat, 54% planned to increase spending on email marketing and 66% planned to increase expenditures for social media “even though about 80% of those acknowledged the difficulty in tracking ROI in the medium.. 80% of Twitter use is on mobile devices. Twitter Statistics. MORE >>
WEBBIQUITY | MONDAY, AUGUST 2, 2010 [Digg, Forrester] Five Social Media Marketing Reports and Guides Worth Checking Out
As online marketing continues to rapidly evolve, web analytics provider Unica surveyed 155 marketing pros about their technology usage and plans to develop this concise report. And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S. Digg this! Much has been written about content marketing from the delivery side. How are they doing it? This report highlights five tips, 15 examples of winning b2b Facebook pages, and eight additional resources on using Facebook for business. MORE >>
DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010 [Digg, Forrester] 2010 B2B Marketing Budgets and Mix Trends Research
Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends. MORE >>
WEBBIQUITY | TUESDAY, APRIL 20, 2010 [Digg, Forrester] Best Email Marketing Strategies and Tactics of 2009
After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. Digg this! How has email marketing changed in the last few years? Scott T. Tweet This! MORE >>
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 [Digg, Forrester] Numeric Scoring: The Key To Lead Management Success
Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us Forrester® is a registered trademark belonging to Forrester Research, Inc. No, but it’s a start. Start dialing. MORE >>
- [Digg, Forrester] Demandbase: A New Twist In The Lead Management Automation Market DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009