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JANUARY 17, 2011 Best Social Media Stats, Facts and Marketing Research of 2010
At its current rate, Twitter will process almost 10 billion tweets in 2010. Marketing Salary Survey: Social Media Marketing by Aquent. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Twitter has the fifth oldest.
| | WEBBIQUITY
OCTOBER 27, 2010 Measuring the Impact of Social Media in B2B Marketing
Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. separate Twitter accounts for support and marketing, separate business-focused and technology-focused blogs, etc.). Digg this! Wow — “mistrust, uncertainty and ridicule — obviously not the objectives of any marketing activity.
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| | IT'S ALL ABOUT REVENUE
MAY 15, 2011 B2B Gets Yelp’d
In the same way Yelp put support and customer service a key marketing concern for stores, bars and restaurants, sites like Quora , LinkedIn and Twitter wresting control from B2B marketing departments and putting it in keyboard-happy hands of customers. Socially savvy businesses are recognizing the need to engage customers on these forums, and are increasingly turning to places like Twitter as a support channel. by Jesse Noyes | Tweet this. This article originally appeared on SocialTimes on May 6. We wanted to share it with our readers, just in case you missed it. Share email.
| | MARKETING GENIUS BLOG
MAY 21, 2010 New Focus Needed for B2B Marketers
The Focus launch via Twitter. This past Tuesday, Craig, Forrester analyst Peter Burris and I headed up a webinar where Peter outlined Forrester’s take on the key B2B challenges and paths for today’s B2B marketer. Forrester’s numbers from the same survey confirm the surge toward social where 85% of B2B buyers are using social to help make decisions. 50% don’t blog and 49% don’t use Twitter. Forrester points out it’s a bit of a mismatch. Digg this! Last night I went to the official launch of Focus at the Hotel Vitale. Conference. And few ?about
| | FIFTH GEAR ANALYTICS
JUNE 24, 2010 The Web Content Management Maturity Curve
In March 2010, Forrester Research released its survey results on the evolution of Web Content Management in the corporate enterprise. The strongest survey responses concentrate on web analytics, Sharepoint, social networking, and CRM systems. Forrester Research). Connect with Chris on LinkedIn , or follow him on Twitter. Digg this! Chris Dewey.
| | FIFTH GEAR ANALYTICS
SEPTEMBER 16, 2010 Unified Marketing: Buzzword or Bellwether?
mobile message or online survey also gets created, but this might require less creative and more technology, so it’s delivered by an IT or applications development silo. Forrester’s research article titled Marketing Mandate: Connect the Dots , recently called out “integrated marketing as a good thing that rarely happens.” Digg this! Kenyon Blunt. And it is.
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WEBBIQUITY Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
| TUESDAY, FEBRUARY 7, 2012
, studies and infographics are among the most popular content posted and shared across social networks. 59% are on Twitter
, and 43% use a company blog for marketing. Twitter
, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter
. women make up 64% of Twitter
’s following), men (63% to 37%) are the larger share on LinkedIn. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter
. MORE >>
WEBBIQUITY Five Social Media Marketing Reports and Guides Worth Checking Out
| MONDAY, AUGUST 2, 2010
As online marketing continues to rapidly evolve, web analytics provider Unica surveyed
155 marketing pros about their technology usage and plans to develop this concise report. And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester
that less than 5% of U.S. Digg
this! Much has been written about content marketing from the delivery side. For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. MORE >>
WEBBIQUITY Best Social Media Stats and Market Research of 2010 (So Far)
| WEDNESDAY, SEPTEMBER 8, 2010
What percentage of Fortune 100 companies are on Twitter
? What social media tool helps small business double their reach on Twitter
? Despite the fact that more than half of marketers responding to an ExactTarget survey
planned to to either reduce their overall marketing budget for 2010 or keep it flat, 54% planned to increase spending on email marketing and 66% planned to increase expenditures for social media “even though about 80% of those acknowledged the difficulty in tracking ROI in the medium.. 80% of Twitter
use is on mobile devices. Twitter
Statistics. MORE >>
DELICIOUS B2BMARKETING The State of the Blogosphere 2010
| MONDAY, DECEMBER 13, 2010
With the rise of Twitter
, Posterous, Tumblr and other forms of micromedia, many believed that the glass was half empty. Today, 100 million Tweets flew across Twitter
. Their longevity far outlasts the short-term memory of Twitter
or any other micro network. In fact, with Twitter
, we are simply competing for the moment. Respondents for the survey
, which was administered in English, represented 24 countries. Even with RSS, bloggers take to Twitter
and Facebook to help create bridges between social and interest graphs to related content. startups. MORE >>
WEBBIQUITY Best Email Marketing Strategies and Tactics of 2009
| TUESDAY, APRIL 20, 2010
After nearly 20 years, it may not seem as sexy as Facebook, Twitter
and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg
to extend the reach of email messages through social channels. Forrester
Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. Digg
this! How has email marketing changed in the last few years? Scott T. Tweet This! MORE >>
- Games as Content in B2B Marketing MARKETING TO BUSINESS EXECUTIVES BLOG | TUESDAY, FEBRUARY 22, 2011
- Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e. E-STORM | FRIDAY, FEBRUARY 25, 2011
- 2010 B2B Marketing Budgets and Mix Trends Research DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
- Demandbase: A New Twist In The Lead Management Automation Market DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- Digital Marketing Days: Old School vs. New School FIFTH GEAR ANALYTICS | MONDAY, JUNE 28, 2010
- Marketers and Technology - Marketing Interactions MARKETING INTERACTIONS | SUNDAY, AUGUST 27, 2006
- Never Give Another Lead to Sales - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, APRIL 11, 2007
- Your Prospects Dont Believe You - Marketing Interactions MARKETING INTERACTIONS | TUESDAY, JUNE 12, 2007
- Numeric Scoring: The Key To Lead Management Success DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
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