| |  Digg + Forrester + Multi-Channel + Vendor | 4 articles |
| Page 1 of 1 | Previous | Next | FIFTH GEAR ANALYTICS SEPTEMBER 16, 2010  Unified Marketing: Buzzword or Bellwether? First, with the explosion of marketing channels, there’s a real need to unify the brand. Marketers are still struggling to execute a consistent brand image across channels or product silos. This has been complicated by the fact that interactive channels have frequently been organized in product silos. Data is siloed by channel. Digg this! Kenyon Blunt. | FIFTH GEAR ANALYTICS NOVEMBER 16, 2010  10 Marketing Trends for 2011 Technology vendors are blurring the distinction between products and services. The technology vendor landscape is transforming quickly. Marketers typically prefer best-of-breed solutions, but vendors push for integrated online suites runs. Dave Frankland, in the aforementioned analysis by Forrester, said that “today’s firms are schizophrenic about customer segmentation.” | | | | | |
| DELICIOUS B2BMARKETING JULY 31, 2009 B2B Lead Management Market Heats Up Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone. 2) Email services – Julie Katz at Forrester writes about this group. | FIFTH GEAR ANALYTICS JUNE 28, 2010  Digital Marketing Days: Old School vs. New School Surprisingly, most of the print vendors I spoke with only offered standard printing: no Print-on-Demand (POD) or other digital printing options. Why were there so many “old school” direct mail and print vendors at Digital Marketing Days? The old guard is convinced that direct mail will always outperform other channels. Digg this! Bob McCarron. Who’s right? Tweet This! | |
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