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OCTOBER 13, 2010 What’s the Best Social Media Monitoring Tool? It Depends
The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention. Digg this!
| | WEBBIQUITY
JANUARY 17, 2011 Best Social Media Stats, Facts and Marketing Research of 2010
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? Social Media Facts and Stats. Digg this!
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| | BUZZ MARKETING FOR TECHNOLOGY
DECEMBER 1, 2010 FOUND the ROI of Social Media for B2B Marketers!
I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Enter Social Customer Support …. Digg this!
| | BUZZ MARKETING FOR TECHNOLOGY
MARCH 23, 2010 It pays to provide Support with Social Media
In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Why not use Social Media to delight your customers. Digg this!
| | BUZZ MARKETING FOR TECHNOLOGY
MAY 19, 2010 Social Customer Support delivers Strong ROI
In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case. So why wouldn’t you center you social media efforts in this area? Digg this! Tweet This! Share this on Reddit.
| | B2B MARKETING SAVVY
SEPTEMBER 17, 2009 Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion
Read time = 2-3 minutes) As social media intrudes further into the B2B marketing, many managers, consultants and agencies are being asked by the C-suite to defend against the perception that social media is just for kids “ Here’s a quick reference list prepared for just such a discussion at an ingredient brand technology company during the engagement evaluation discussion.
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WEBBIQUITY Best Social Media Stats and Market Research of 2010 (So Far)
| WEDNESDAY, SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media
, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking
site is used by 92% of senior marketing executives? What social media
tool helps small business double their reach on Twitter? How do B2B social media
marketing practices differ from B2C companies? Social Media
Statistics. Three caveats: first, though low, the influence of social media
is growing. MORE >>
BUZZ MARKETING FOR TECHNOLOGY Social Customer Support: AT&T is doing it Right!
| WEDNESDAY, SEPTEMBER 22, 2010
To make matters worse it is almost impossible to use in my home but that is a network
issue rather than an iPhone issue. It connects to AT&T’s network
via your existing broadband Internet service and is designed to support up to five simultaneous users in your home. quickly asked my social network
if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social
this! MORE >>
WEBBIQUITY 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
| MONDAY, FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media
into their marketing mix, 2010 was the year of diving in. 500 companies now call social media
“very or “somewhat important to their marketing or business strategy. Now that social media
has advanced from the “should we do it? How does the traditional notion of a corporate website need to change to embrace social
median norms and capabilities? How should you integrate social media
with other marketing tactics like email? MORE >>
WEBBIQUITY Measuring the Impact of Social Media in B2B Marketing
| WEDNESDAY, OCTOBER 27, 2010
recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media
in B2B Tech Marketing. While B2B marketers have been ramping up social media
activities over the past 18 months, not all are seeing the outcomes they’d hoped for. As the report notes, “these social
pioneers now ponder whether this new social
activity will pay off in business results, and when. So what can B2B marketers do (other than ignoring social media
; a perilous option at best) to avoid this harsh fate? MORE >>
WEBBIQUITY Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
| TUESDAY, FEBRUARY 7, 2012
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks
. But which networks
are most effective for spreading the content produced? How widespread, really, is the use of social media
for marketing? How are B2B marketers using social media
differently from their B2C counterparts? How are marketers measuring social media
success? General Social Media
Statistics. The Growth of Social Media
: An Infographic by Search Engine Journal. hours to 6.3 MORE >>
- The clash of the social media know-nothings GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JULY 25, 2010
- Customer Engagement: A New Spin on Customer Intimacy FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 3, 2010
- Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e. E-STORM | FRIDAY, FEBRUARY 25, 2011
- The State of the Blogosphere 2010 DELICIOUS B2BMARKETING | MONDAY, DECEMBER 13, 2010
- 2010 B2B Marketing Budgets and Mix Trends Research DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
- Demandbase: A New Twist In The Lead Management Automation Market DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- B2B Lead Management Market Heats Up DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- What’s your Social Media diet? BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, FEBRUARY 18, 2010
- Best of 2009: Social Media Marketing, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
- The Top 3 Priorities for 2010 Marketing Budgets DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 2, 2009
- Numeric Scoring: The Key To Lead Management Success DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- Best of 2008 (So Far) - Social Media Optimization, Part 1 WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 4, 2008
- Digital Natives in Our Midst | Advice and Opinion BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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