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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

How Can Marketers Harness The Social Web? by NxtERA Marketing Blog Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands. Listening and sincerity are high on her list. The only difference is the ugliness."