Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. " in the marketing mix. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Buzz Marketing for Technology

JUNE 27, 2008

Digg this Slashdot Reddit. Hear about industry trends for ECM and why standardizing your ECM platform is so critical to your success during this roundtable discussion. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Webbiquity

FEBRUARY 7, 2011

Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. Social Media Trends. Privacy and usability issues, among others, could damage the leaders and allow upstarts to unseat them. And lots more.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

DECEMBER 13, 2010

Perhaps we should follow the trend of those bloggers who DO NOT link their blogs to Facebook. Curators promote interaction, collaboration, as well as enlightenment. It’s important to note here that the majority of bloggers do not directly link their blog to Twitter. But, as you can see, the appeal of automation sways many.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40