Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain …. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

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Webbiquity

OCTOBER 13, 2010

Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. It provides capabilities for capturing customer insights, response, brand management and social media outreach tracking. Tweet This!

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Buzz Marketing for Technology

SEPTEMBER 22, 2010

It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed. Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms.

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Buzz Marketing for Technology

MARCH 25, 2010

It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

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Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Or you can attend the MarketingProfs Business-to-Business Forum , May 3 through 5, 2010, in Boston, MA, were Forrester will jointly present more on this topic. Tim Harmon will likely publish on this data.)

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Webbiquity

JANUARY 10, 2010

Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. In this extensive post, Michael VanDeMar first explains why finding non-copyrighted images is important, then explains how to find free images through government websites or Creative Commons licenses.

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Buzz Marketing for Technology

JUNE 27, 2008

Comments Digg This. Forrester Wave: Service Desk Management Tools, Q2 2008. Read Forresters advice for deploying an enterprise mobile solution. (If you havent already, spend the $14.95 on a copy of Malcolm Gladwells The Tipping Point to learn more about influencers.). « previous page. | How To Create A Know-It-All Company.

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Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority.

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Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Forrester® is a registered trademark belonging to Forrester Research, Inc. Any use of the Forrester name is subject to Forresters Citation Policy, available at www.forrester.com.

Enterprise Management 40

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Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. That would be two strategies, not one. How Does Your Audience Use Social Media?

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WebMarketCentral

SEPTEMBER 4, 2008

by NxtERA Marketing Blog Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands. For example, here's the review of Sk*rt (that link wasn't working when I last tried it BTW): "This is another site that is almost a direct clone of Digg.

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Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry! Tweet This! Share this on Facebook.

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Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. Tags: Marketing Research Social Media Marketing Augie Ray b2b marketing engagement channel Forrester Research Laura Ramos social media budget allocation top five social media platforms. Tweet This!

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Buzz Marketing for Technology

DECEMBER 1, 2010

Don’t take my word for it, a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices and that they would actually be willing to pay an average of 10% more to a company that provided a superior customer experience. Share this on del.icio.us. Stumble upon something good?

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Buzz Marketing for Technology

APRIL 15, 2010

It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. If you started an organization from scratch, I bet customer service and marketing would be the same thing like it was for Zappos. So why not treat it that way now? Tweet This! Share this on Facebook. Share this on Linkedin.

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Webbiquity

JANUARY 10, 2010

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. Smith explains how marketers can use video search engine optimization (VSEO) and video search engine marketing (VSEM) to maximize both the organic and paid search value of video assets. Share this on del.icio.us. Tweet This!

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Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). Related posts: It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off.

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Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

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Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

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Buzz Marketing for Technology

JUNE 27, 2008

Digg this Slashdot Reddit. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Read Forresters advice for deploying an enterprise mobile solution. You do not have flash or javascript support. Average (1 vote). All Comments.

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Webbiquity

AUGUST 2, 2010

And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S. Two-thirds of marketers “complained about IT’s support for marketing’s technology needs,&# a major factor driving adoption of on-demand or SaaS applications.

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Webbiquity

JANUARY 10, 2010

He also quotes a finding from Nate Elliot of Forrester that there are “an average of 4.7 David Berkowitz reports on how critical video is to attaining a first-page ranking on Google, reporting on a study showing that “ Videos are 53 times more likely to appear on the first page of search results than text pages.&# Tweet This!

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B2B Marketing Zone Posts

APRIL 5, 2010

Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. Stop Telling Me That Cold Calling is Dead , March 4, 2010. Inside the Mind of the B2B Buyer – New Paths to Purchase , March 1, 2010. The Office” and the world of sales , March 22, 2010.

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B2B Marketing Savvy

SEPTEMBER 17, 2009

Wall Street Journal –Blogs: 30 blogs –Twitter: Hot news –LinkedIn: Company profile –Facebook: Fan page, cross-posts with Digg. Forrester –Twitter: 70+ analysts plus corporate-level –Blogs: ~25 Blogs –LinkedIn: Company page, recruiting, event marketing –YouTube: ~65 videos.

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Webbiquity

FEBRUARY 7, 2012

He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.” SEO Underused, Forrester Report Suggests by MediaPost Search Blog. David Erickson (again) reports that StumbleUpon not only accounts for the bulk of social sharing (it drove “50.3% SEO Research and Stats.

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Webbiquity

FEBRUARY 7, 2011

Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off). Do You Want To Succeed At Soc Media Or Soc Media Marketing? Related Post.

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Webbiquity

JANUARY 17, 2011

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Less than 30% of respondents in either group said their company maintains a blog. Social Media Use in Big Companies. billion by 2014. Related Post.

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Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. Plus much more. Twitter and 7% from Facebook.

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Online Marketing Institute

DECEMBER 13, 2010

Forrester estimates that 70% of social media users are simply consumers, those who search and consume the content available today…but never say anything in public about it. Curators promote interaction, collaboration, as well as enlightenment. The State of the Blogosphere 2010briansolis.com [.]

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