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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but The lesson is not that new technology should be ignored, but that it will take a while to establish the real long term benefit (that may not be what was originally forecast), with ups and downs on the way. Bmj.com has its Web 2.0 Del.icio.us.

Web 2.0 100