sales 
Webbiquity
DECEMBER 21, 2010
Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Content marketing doesn’t always produce immediate or direct results, but it does increase brand recognition, credibility, online visibility and yes—sales—over time. Provide customer support.
Webbiquity
NOVEMBER 23, 2010
Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Blowhards (usually) tend to get called out and ignored. Social media is fantastic for research and learning. Want to know what your customers and prospects are thinking? Leave a comment to share.
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Writing on the Web
JULY 7, 2010
How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? He’s just about ready to start offering products and services for sale. There are a couple key persuasion triggers to remember when composing sales content: Social proof.
readwrite
APRIL 9, 2008
Meebo’s spent six months studying focus groups gathered from their 30 million users per month to see what kind of advertising users will put up with. The response has been unsurprising – users say they don’t want impersonal sales messages broadcast at them. Is that what users want? Is the ad world ready?
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. One component in sales team training is to perform a semiannual competitive assessment.
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