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Seven Ways to Use Social Media for Business

Webbiquity

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. Most every company can give you a valid and committed set of “listening processes&# they have had in place for the past decade or longer.