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| | WEBBIQUITY
DECEMBER 21, 2010 Seven Ways to Use Social Media for Business
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities. Perform competitive and market research.
| | BUZZ MARKETING FOR TECHNOLOGY
JULY 7, 2008 Nuggets from Social Media workshops as of late. : Community Group Therapy
What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control and drive progress there - then fan out with your early successes. 5) PMO required: ok, if you are just doing a team blog, maybe not, but that isn’t the work I’m focused on. research. Upcoming Events. About. Contact.
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