Webbiquity

NOVEMBER 23, 2010

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Blowhards (usually) tend to get called out and ignored. Social media is fantastic for research and learning. Want to know what your customers and prospects are thinking? Leave a comment to share.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Writing on the Web

OCTOBER 21, 2010

Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. That doesn’t include marketing, advertising, etc. which carries an additional annual $117 billion tag. Use bullet points.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. There’s no better source of information than your prospects and existing customers to help generate new product ideas. Provide customer support. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Writing on the Web

JULY 7, 2010

“This product has only been used in testing and focus groups; here’s some feedback from initial reviewers.&#. If you protect client confidentiality, explain this and include the quote, with something that says because of ethical standards, client names cannot be revealed. Be as truthful with your readers as possible.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

readwrite

APRIL 9, 2008

Meebo’s spent six months studying focus groups gathered from their 30 million users per month to see what kind of advertising users will put up with. ” Just ask Digg or Newsgator and they’ll tell you that there is. The plan is very marketing 2.0. Is that what users want? Is the ad world ready?

Paid Search Agency 40

Paid Search Agency Advertising Agencies Banner Ads Planning 40

Buzz Marketing for Technology

JULY 7, 2008

On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. Community Group Therapy is proudly powered by Silver Lexus and WordPress. advertising. blogcouncil. bookmarking.

Social Media 100

Social Media Communities Wiki Work Management 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Focus Group (5). Online Marketing (52). Facebook (128). Event (105). Marketo (37). Sales (224). Audience (104). Twitter (141). Cold Calling (20). Jigsaw (10). Linkedin (90). Strategy (162). Channel (72). Funnel (36). Inbound Marketing (43). Mobile (39). Conversion (135).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40