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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. So, where does Salesforce.com stand as a marketing automation solution?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality.

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Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. With a boatload of advanced features and an affordable price point, Genoo hopes to earn a spot on the shortlist for any marketing automation / lead gen purchase.

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B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

The site covers a broad array of products and services from accounting software to web conferencing services, and was among the first b2b sites to introduce social review elements similar to Angie’s List or Yelp on the consumer side. This works well for commodity-type procurement (e.g. Despite the challenges of online b2b commerce (e.g.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.