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| | MODERN B2B MARKETING
FEBRUARY 1, 2012 Go On Get Your Blog On: How to Empower Employees as Blogging Champions
by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. All employees are trained on the Marketo social media policy from day one as it is part of our new hire orientation. Engaging in Facebook and Twitter conversations. Marketo blogging basics. We didn’t stop there.
| | WEBBIQUITY
JANUARY 17, 2011 Best Social Media Stats, Facts and Marketing Research of 2010
Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans? Facebook reaches 57% of the U.S. Adam T.
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| | IT'S ALL ABOUT REVENUE
FEBRUARY 23, 2011 3 Ways Data’s Popularity Is Changing Business
An engineer by training he was “talking to people who didn’t understand my language,” Suaad told me. A Content Engineer is someone whose content curation training goes beyond the ABCs of good writing to incorporate more data-driven techniques. Nielsen ratings became a household name by sampling household television viewing. Despite better tracking, people can still practice selective sampling, reporting data that makes them look good but not necessarily the data that enables the company to make wiser decisions and drive revenue performance. Facebook. LinkedIn.
| | WEBBIQUITY
NOVEMBER 2, 2010 Book Review: Social Media Marketing
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li Evans has provided the definitive handbook for social media marketers. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.).
| || | GROW - PRACTICAL MARKETING SOLUTIONS
MARCH 11, 2010 How to sell stuff on your B2B blog without being annoying
For example SAP routinely offers ads for their training programs on their blog. Give away something away that requires an opt-in — Many blogs feature product samples, or eBooks that allow the site to collect info for the company CRM. Digg this! Share this on Facebook. Right? Frankly I think this defeats the community-building aspect of a blog. Why not? Tweet This!
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WRITING ON THE WEB No More Geek-Speak: SEO for Smart Bloggers
| MONDAY, SEPTEMBER 6, 2010
Here is a sample
analysis… As you can see, each post or page is graded on search engine standards. Digg
this! Share this on Facebook
. Small Business SEO Copywriting Training
with Heather Lloyd-Martin. How can you learn basic search marketing for blogging in 5 minutes or less? Scribe SEO Copywriting is a practical tool you install and use for each blog or web pages you want to publish. Once installed, you can get a report BEFORE you publish, which tells you how optimized your content is for search engines. Trust me, I’m no geek. Blog this on Blogger. MORE >>
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