Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This gets to the final decision makers desk and helps out the sales force immensely since they can never seem to have enough of these in their toolkit. Share this on Facebook. Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This gets to the final decision makers desk and helps out the sales force immensely since they can never seem to have enough of these in their toolkit. Share this on Facebook. Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Writing on the Web

JUNE 28, 2010

Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. So when she says this is next to impossible to create a good-looking sales page in Wordpress without using a sales page template, I believe her. 10 Elements of a Good Sales Page: Headline (plus pre-headline).

Template 100

Template Ning Webcast Digg 100

Writing on the Web

JUNE 21, 2010

Do you need to create professional looking sales or landing pages? So I wrote the sales copy, added a few graphics, and hit publish. The last thing you want to do on a sales/landing page is distract readers from your copy. It turns out my VA was already using Suzanne’s WP Sales Page product! Share this on Facebook.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

JUNE 17, 2010

Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! Creating Great Sales Pages. how to sell socks to centipedes.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

APRIL 4, 2011

Is Your White Paper a Sales Pitch in Disguise? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. Share this on Facebook. Guest Post by Lauren Carlson, SoftwareAdvice.com. Alternatives. Blog this on Blogger. Share this on del.icio.us.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Hubspot

MARCH 3, 2020

The tool connects to HubSpot, Salesforce, Google Ads, Facebook, Marketo, and Microsoft Office, so you can combine the software with any other tools you use for social monitoring or listening. Below is an example of a Grow overview for sales and marketing. ActiveCampaign. Price: $9/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Webbiquity

JANUARY 27, 2011

They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Webbiquity

JANUARY 7, 2011

Facebook added more than 150 million new users in 2010. This will demonstrate itself as social moves into product development, operations, customer service and even sales,&# according to Michael Brenner. “News Feed Optimization (NFO) on Facebook will become the new SEO. Share this on Facebook. Metrics will mature.

Social Media 100

Social Media Trends Social Marketing Media 100

Buzz Marketing for Technology

MAY 4, 2010

The numbers coming in about the iPad is already staggering (The iPad already has sold over 500000 units since it went on sale April 3) without what some would consider being key features (no camera, no phone, no flash, no multi-tasking etc). Share this on Facebook. Answer – Yes I think it could! Tweet This! Share this on Linkedin.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JULY 21, 2010

In my last post I talked about the shadow pipeline created by sales teams who don’t act in real time. The software may be real time but the sales people aren’t. Share this on Facebook. But do we really have an all in one Closed Loop market system that does it all? But wait there’s more! Tweet This! Share this on Linkedin.

Resource Management 100

Resource Management Work Management Digg Planning 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on Facebook. Social Events (e.g., Amen!). .&# Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. This is exactly what you need to do to become successful in sales.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Writing on the Web

AUGUST 3, 2010

They make over 100 coaching sales each year, and Kim has personally increased her coaching fees from $1,200 to over $6,000. Share this on Facebook. Here’s why I can recommend this new teleseminar: The seminar leader, Kim Ades, runs a full time coaching practice called Frame of Mind Coaching. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Tagging 100

Webbiquity

NOVEMBER 8, 2010

The steering committee for the awards includes some of the heaviest hitters in the B2B social media space, such as Ardath Albee , author of eMarketing Strategies for the Complex Sale ; Laura Fitton (aka Pistachio), CEO of oneforty.com; Ann Handley of MarketingProfs; and Joe Pulizzi from the Junta42 content marketing blog. Share this on Bebo.

Twitter 100

Twitter Digg SMB B2B 100

Webbiquity

DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Share this on Facebook. Despite it’s ambitious title, The Perfection of Marketing is a surprisingly accessible and fast-paced read.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Buzz Marketing for Technology

JANUARY 19, 2010

Share this on Facebook. Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership. Share this on Linkedin. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

JULY 14, 2010

Depending on your sales force and their comfort with your CRM system you may see some of these “fly in” proposals. Share this on Facebook. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. Tweet This! Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Share this on Facebook. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

DECEMBER 9, 2010

Then associate the digital download with an autoresponder and write a series of messages that are appropriate, giving further tips and links to sales pages. How about sharing snippets in the form of tips on Social Media sites like Facebook and Twitter ? Share this on Facebook. How many other ways can you use this same content?

Tips 100

Tips Content Marketing Autoresponders Digg 100

Webbiquity

FEBRUARY 11, 2011

7 steps to writing killer sales copy by Mike Consol. Share this on Facebook. Below are five posts from outstanding writers that will help you write copy that gets found, read, and acted upon. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on FriendFeed. Post on Google Buzz.

Copywriting 100

Copywriting Tips Digg Copyright 100

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. These can be loaded into sales and CRM systems to make them easily accessible. Results can be imported to sales automation and CRM files to update and enhance their profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Writing on the Web

NOVEMBER 2, 2010

Take advantage of the sale that’s going on. But you can’t take advantage of the sale without the promo code on this page here… Get Scribe Promo Code. Share this on Facebook. Everybody’s scrambling to get people over to the Scribe site before the deadline Friday Nov. 5, 2010 at 5 p.m. Blog this on Blogger.

Blogger 100

Blogger Tips Digg Traffic 100

Buzz Marketing for Technology

AUGUST 25, 2010

According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Share this on Facebook. Tweet This!

Mobile Advertising 100

Mobile Advertising Brand Identity Branding Digg 100

Writing on the Web

MARCH 17, 2011

When people invest hundreds of dollars with you, they usually have questions , and even though these same questions may have been answered on your sales page, people need reassurance that answers apply to them. Share this on Facebook. Related posts: 5 Phrases to Close the Sale on the Phone or by Email. Email can’t do that.

Consulting 100

Consulting Digg Buzz Blogger 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Facebook.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. Share this on Facebook. In the last post we covered how to create a Social Media Lead Flow. Tweet This! Share this on Linkedin.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Writing on the Web

MARCH 24, 2011

Share this on Facebook. Video: How to Create Great Sales Pages in WP. If you’re not using video clips you’re missing a great opportunity to capture search traffic. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on FriendFeed. Email this via Gmail. Post on Google Buzz.

Video Marketing 100

Video Marketing Digg Buzz Youtube 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. Share this on Facebook. Tweet This! Share this on Linkedin.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Writing on the Web

JULY 12, 2010

Also known as a sales page, squeeze page). Don’t like the way hard-selling marketers format long sales letters. If you agree with what I’m saying, have found landing pages to be a problem, and want a solution, read more about the WP Sales Page template developed by Suzanne Bird-Harris, here: PatsiPicksWPSalesPage.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

Share this on Facebook. If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Tweet This!

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Writing on the Web

AUGUST 3, 2010

Share this on Facebook. Blog Face Lift: It’s official… Sales & Landing Pages Using WordPress: Learn How. As Malcom Gladwell l writes, people make up their minds in the blink of an eye… Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on FriendFeed. Tweet This!

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Webbiquity

JULY 21, 2010

Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect. Share this on Facebook. If possible, emphasize events recipients can go to. They want to get out of the house or office anyway. Share this on Bebo. Share this on FriendFeed.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Webbiquity

DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Content marketing doesn’t always produce immediate or direct results, but it does increase brand recognition, credibility, online visibility and yes—sales—over time. Share this on Facebook.

Social Media 100

Social Media Media Business Paid Search Agency 100

Writing on the Web

DECEMBER 16, 2010

Is your sales copy effective? Is your sales transaction process easy and smooth? Create more offers and packages of information to increase sales; create more JV partnerships. Improve your online systems (sales copy, shoppping cart, videos, SEO, social media, surveys)? Share this on Facebook. What about you?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100