Buzz Marketing for Technology

MARCH 30, 2010

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. How … Facebook! And I stumbled upon this concept while working on a Facebook Ad campaign. Tweet This!

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Writing on the Web

NOVEMBER 11, 2010

The first is an attractive personality. In other words, a company’s brand works when: They develop a distinct brand personality. They repeatedly use personality to establish associations with positive emotions. They repeatedly use personality to establish associations with positive emotions. Share this on Facebook.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Buzz Marketing for Technology

APRIL 6, 2010

But Facebook? It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). A very powerful side benefit of being on the Facebook platform. (to

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Writing on the Web

DECEMBER 3, 2010

Facebook can be a powerful list building tool if you know how to use it properly as such. If your list building offer solves their problem, you can let the person know about it. 8. Use Facebook groups. Follow these ten steps and watch your email list explode using the power of Facebook. Share this on Facebook.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? They create connections to their readers through their personalities. “Personality plays a huge role in a blog. Maybe I need to lighten up and add some personal stories. What do you think?

Personalization 100

Personalization Ning Business Content 100

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. Use popular platforms like Facebook, LinkedIn, Twitter, and Google+ to syndicate links to your most recent posts, and frame the links in a catchy, enticing way. Network With Influencers.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. This Time, It’s Personal. What these CEOs and other executives also need to appreciate is the importance of their personal brand. Yet he owns the first five pages of Google for his identity.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Convince & Convert

MARCH 10, 2013

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. Twitter became (and still is) the headline news of the modern age. It’s a collection of observations and links to other observations.

Twitter 167

Twitter Digg RSS Television marketing 167

Smashmouth Marketing

SEPTEMBER 4, 2009

Look at the other top experts in the Lead Generation section of LinkedIn. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. I'm in good company! Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Writing on the Web

AUGUST 23, 2010

You need to be blogging 2-3 times a week, submitting articles to directories, participating on LinkedIn , Twitter , and Facebook … impossible for one person to manage and still have a life. Share this on Facebook. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Digg 100

Digg Marketing Management Buzz Blogger 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Share this on Facebook. Share this on Linkedin. Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). Tweet This! Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Social Media 100

Social Media Digg Media RSS 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Writing on the Web

AUGUST 3, 2010

Their Journal Engine Software is an ingenious product for anyone doing personal, executive and leadership coaching. They make over 100 coaching sales each year, and Kim has personally increased her coaching fees from $1,200 to over $6,000. Share this on Facebook. Share this on LinkedIn. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Tagging 100

Buzz Marketing for Technology

JANUARY 14, 2010

They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business?

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Writing on the Web

DECEMBER 15, 2010

Do you use social media like Facebook , Twitter or LinkedIn ? Right now I’m not spending much time on LinkedIn or Facebook or Twitter, and I know I should. I feed information to them every day and respond to requests, even when I’m not actively marketing in person. Share this on Facebook.

Ning 100

Ning Digg RSS Aggregators 100

Buzz Marketing for Technology

MAY 6, 2010

1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. with a Facebook ad just for her and it worked. Share this on Facebook. Share this on Linkedin. Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Tweet This!

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Webbiquity

OCTOBER 20, 2010

Tweeting only their own stuff makes a person look like one of those cocktail party boors who only want to talk about themselves. Having retweets and other interaction in your tweetstream makes you a much more attractive person/entity to follow than someone whose tweets are one-way and obviously done on auto pilot. Share this on Bebo.

Twitter 100

Twitter Broadcasting Digg Social Media 100

Smashmouth Marketing

SEPTEMBER 4, 2009

LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Personal Facebook - post some drivel. Company Facebook Fan Page - post some value. During the process, I usually digg or stumble a few articles as well. Fast Company Blog - share an article.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Personal Facebook - post some drivel. Company Facebook Fan Page - post some value. During the process, I usually digg or stumble a few articles as well. Fast Company Blog - share an article.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Webbiquity

NOVEMBER 8, 2010

Now in its second year, the B2BTOTY award recognizes examples of the outstanding use of Twitter by B2B personalities, vendors, publishers, organizations and institutions. B2B “Boss Tweet&# Personality. • B2B “Boss Tweet&# Personality. • Share this on Facebook. Share this on LinkedIn. B2B Organizations.

Twitter 100

Twitter Digg SMB B2B 100

Buzz Marketing for Technology

FEBRUARY 25, 2010

Mobile is a much more personal medium that is carried with the person all day long – so you want that content to be spot on! Share this on Facebook. Share this on Linkedin. Remember you are going to want the experience to be very seamless for the user with NO behavioral changes. Tweet This! Share this on Reddit.

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising Digg 100

Webbiquity

JULY 6, 2010

At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. The One Effective Use of Facebook for B2B Marketing. Wondering how the demographics of Twitter, LinkedIn and Facebook users compare? Share this on Facebook. Share this on LinkedIn.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Buzz Marketing for Technology

JUNE 15, 2010

The result is a 4 letter score such as mine – ENTJ – which means a person who prefers being an Extrovert rather than an Introvert who prefers Institutional Information over Sensing, that prefers Thinking rather than Feeling when it comes to making Decisions and prefer to Judge Structure rather than perceiving it. Share this on Facebook.

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Writing on the Web

JUNE 18, 2010

Share this on Facebook. Share this on LinkedIn. Tags: About Blogs Coaching/Personal Development Content Marketing On Writing Better blog boredom renewal yoga retreat. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Share this on FriendFeed. Email this via Gmail. Post on Google Buzz.

Ning 100

Ning Digg Buzz Blogger 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on Facebook. Share this on LinkedIn.

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. Share this on Facebook. Share this on Linkedin. Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a. IT was already on the scene with Web 2.0

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. Share this on Facebook. Share this on Linkedin. Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a. IT was already on the scene with Web 2.0

CMO 100

CMO Web 2.0 Digg Social Networks 100

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing. CRM vendor RightNow offers something similar under the label of Cloud Links. -

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Buzz Marketing for Technology

FEBRUARY 4, 2010

Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations. Perhaps on Facebook, or syndicated to another group blog, or just other places to get you exposure. Share this on Facebook. Share this on Linkedin. Tweet This! Share this on del.icio.us.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Writing on the Web

JANUARY 12, 2011

Most of us are intimidated when it comes to having to write something personal and public. It doesn’t get much more personal and public than updating your Facebook page, LinkedIn profile, or your blog, does it? Share this on Facebook. Share this on LinkedIn. People expect that now days on the Web.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

MAY 9, 2011

Does he need a business coach, a psychologist, a personal assistant, a mastermind group, or internet marketing training? One is personal: it talks about a real person and what he reports. The other site is vague and non-personal. Share this on Facebook. Share this on LinkedIn. He’s not a psychologist.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

DECEMBER 21, 2010

Share this on Facebook. Share this on LinkedIn. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Email this to a friend? Ping this on Ping.fm. Share this on Plaxo.

Digg 100

Digg Buzz Blogger Paper 100

Buzz Marketing for Technology

JULY 21, 2010

Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Share this on Facebook. Share this on Linkedin. Are those invoices rolling in real time? Probably not. Tweet This!

Resource Management 100

Resource Management Work Management Digg Planning 100

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. The biggest challenge is writing in a voice that is informal and personalized for the individual coach for whom I’m writing. Blog this on Blogger.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. But there’s always more to the story than that: Why did he personally spend considerable time, energy and money creating what he did? People pay attention when you tell client stories or share your own personal experiences.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Webbiquity

JULY 25, 2011

How does business reputation management differ from personal reputation management? The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. How does business reputation management differ from personal reputation management? Where do I start? •

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

How does business reputation management differ from personal reputation management? The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. How does business reputation management differ from personal reputation management? Where do I start? •

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100