Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Share this on Linkedin.

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Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Share this on Linkedin.

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Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right.

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Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Share this on Facebook. Share this on Linkedin. Just 4 People doing Social Media?

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Buzz Marketing for Technology

MAY 11, 2010

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized. Share this on Facebook.

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Buzz Marketing for Technology

JUNE 15, 2010

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Share this on Facebook. Share this on Linkedin.

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Buzz Marketing for Technology

DECEMBER 22, 2009

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# Share this on Facebook. Share this on Linkedin. Why is measuring Lead Gen in Social Media so hard?

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Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Share this on Facebook. Share this on Linkedin.

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Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Which media sources are relevant to your goals? Share this on Facebook.

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Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

MARCH 16, 2010

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads! Share this on Facebook. Share this on Linkedin. Tweet This! Share this on Reddit.

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Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

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Buzz Marketing for Technology

APRIL 21, 2010

When it comes to Social Media data the same holds up to a point! There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Share this on Facebook. Share this on Linkedin. Tweet This! Share this on del.icio.us. Share this on del.icio.us.

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Buzz Marketing for Technology

NOVEMBER 13, 2009

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. But wait, social media hasn’t been around that long! Share this on Facebook.

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Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

JANUARY 14, 2010

They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business?

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Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. 1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. with a Facebook ad just for her and it worked. Share this on Facebook. Share this on Linkedin. Tweet This!

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Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. Share this on Facebook. Share this on Linkedin.

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Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. Share this on Facebook. Share this on Linkedin.

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Buzz Marketing for Technology

JUNE 17, 2010

My son Philip and I created a Facebook Page (you expect anything less from me) for the team of 9 other guys I will be joining on the race to Bermuda. Share this on Facebook. Share this on Linkedin. What’s your Social Media diet? It’s a lot of endurance during these conditions across 635 nautical miles in the open ocean.

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Buzz Marketing for Technology

MAY 4, 2010

So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad. Totally awesome concept – as an advertiser I finally have the option to have a page ad that actually clicks through to my website directly and that can be totally tracked like all my other media, digitally! Share this on Facebook.

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Buzz Marketing for Technology

FEBRUARY 4, 2010

Perhaps on Facebook, or syndicated to another group blog, or just other places to get you exposure. Share this on Facebook. Share this on Linkedin. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tweet This! Share this on del.icio.us. Share this on del.icio.us.

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Buzz Marketing for Technology

JANUARY 28, 2010

In my own words – Influencers are individuals that write about Avaya but they also write about Cisco and Siemens in social media or otherwise. Which is why I prefer to have my communications group work with them much like they have always worked with the media. Share this on Facebook. Share this on Linkedin.

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Buzz Marketing for Technology

JULY 21, 2010

And can you optimize across all media? – no – with the fragmentation of media because of social. Share this on Facebook. Share this on Linkedin. That’s on the business impact side. How about on the front end with your budget and invoicing? Are those invoices rolling in real time? Probably not. Tweet This!

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Resource Management Work Management Digg Planning 100

Buzz Marketing for Technology

JANUARY 5, 2010

Social media has forever changed the balance of nature in favor of the customer. Share this on Facebook. Share this on Linkedin. It’s an odd dynamic I see in play today – Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social. Tweet This! Share this on del.icio.us.

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Buzz Marketing for Technology

JANUARY 19, 2010

In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This! Share this on Facebook. Share this on Linkedin. Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership. Share this on del.icio.us.

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Buzz Marketing for Technology

JANUARY 12, 2010

Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Share this on Facebook. Share this on Linkedin. Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media. Tweet This! Share this on del.icio.us. No related posts.

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Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. Share this on Facebook. Share this on Linkedin. Tweet This! Share this on del.icio.us.

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Buzz Marketing for Technology

FEBRUARY 9, 2010

Social Media changes that and elevates Trust to the individual level. The word community is often overused now that Social Media has come along. Share this on Facebook. Share this on Linkedin. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tweet This!

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Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Customer Support makes for an easy anchor of any good Social Media strategy so it stands to reason that Customer Support would play a leading role when it comes to listening in on Conversations. Share this on Facebook.

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Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. If your company is not listening to the volume of conversations out on social media – you are effectively ignoring them. Share this on Facebook. Tweet This!

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Service WOM RSS Digg 100

Buzz Marketing for Technology

APRIL 8, 2010

Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Share this on Facebook. Share this on Linkedin. But do you treat them the same in each channel? Tweet This!

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Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

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Buzz Marketing for Technology

JANUARY 26, 2010

Share this on Facebook. Share this on Linkedin. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tags: Advertising Content Marketing Interactive Marketing Media Mobile Online Advertising Pay Per Click Search. Tweet This! Share this on del.icio.us. Share this on Reddit.

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Buzz Marketing for Technology

SEPTEMBER 8, 2010

Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. Share this on Facebook. Share this on Linkedin. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

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Buzz Marketing for Technology

JUNE 30, 2010

This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. Social Media is hot and I can guarantee someone is out there talking about your product or service right now. Tweet This!

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Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Share this on Facebook. Share this on Linkedin. A recent Cone Inc.’s Tweet This!

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Buzz Marketing for Technology

SEPTEMBER 15, 2010

Obviously PR firms could add “digital media” as a compliment to “traditional media” but upper management doesn’t care about digital media. PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Tweet This!

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Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. When LinkedIn Wont Work. However, LinkedIn is less useful to somebody without a deep network.

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