SEM Mystery: The Case of the Missing Leads
Webbiquity
JUNE 17, 2010
No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. Share this on Facebook.
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