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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

There’s something for everyone – even seasoned marketers, and courses/trainings categorized by difficulty level or categories. On the other hand, Bing Ads also has a great resource section with tons of guides as well as an insights page with industry trends and success stories. Facebook Ads. LinkedIn Ads.

Resources 179
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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Use Google Search Console to find the URLs that link to 404 pages on your site. Participate in a targeted LinkedIn or Facebook group. Network through LinkedIn.

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3 Biggest Challenges for Online Content Marketing?

Writing on the Web

Get found, get known, get clients … there’s a lot that goes into creating content on the Web that leads to results , and each marketing task, each piece of content, each program you offer, falls into one of these categories or challenges. Search Engine Optimized content on blogs, web pages, articles, social media profiles.

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Your Business and the Web: Getting Better?

Writing on the Web

“I’ve got a local business, I use Yellow Pages.&#. Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. And they want to know why they aren’t on the first page of searches. brand recognition, market positioning. lead generation.

Ning 100
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Mental Skills Make Better Content Writers

Writing on the Web

And you already know how important it is to get in the shoes of readers when you’re composing a sales or landing page. Do you think this is important to do if you’re creating content that leads people to make decisions ? Share this on Facebook. Go try it and have fun. What did you learn? Seth Godin.

Digg 100
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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools.

Paper 100