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Optinmonster
MAY 16, 2023
In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. In the end, we will share some of the best off-page SEO techniques with you. Table of content: What Is Off-Page SEO? Why Is Off-Page SEO Important?
KoMarketing Associates
MARCH 13, 2018
Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Use Google Search Console to find the URLs that link to 404 pages on your site. Participate in a targeted LinkedIn or Facebook group. Network through LinkedIn.
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Webbiquity
FEBRUARY 25, 2011
SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated.
Webbiquity
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. ADVERTISEMENT.
Webbiquity
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.
Writing on the Web
APRIL 4, 2011
It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. When was the last time you read a white paper that added real value to your research process? Microsites are also powerful lead generation tools.
Convince & Convert
MARCH 4, 2016
With honest beginnings, infographics were now a value-sucking black hole in the content marketing universe. So long as your goal is to provide value to your audience rather than generate linkbait, infographics are still highly effective as a content marketing tool. Landing Page Optimization. Repurpose Old Content.
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