Writing on the Web

JULY 13, 2010

Get found, get known, get clients … there’s a lot that goes into creating content on the Web that leads to results , and each marketing task, each piece of content, each program you offer, falls into one of these categories or challenges. Search Engine Optimized content on blogs, web pages, articles, social media profiles.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

JUNE 29, 2010

“I’ve got a local business, I use Yellow Pages.&#. Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. And they want to know why they aren’t on the first page of searches. lead generation. Share this on Facebook. Share this on Facebook.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

AUGUST 25, 2010

And you already know how important it is to get in the shoes of readers when you’re composing a sales or landing page. Do you think this is important to do if you’re creating content that leads people to make decisions ? Share this on Facebook. Go try it and have fun. What did you learn? Seth Godin.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100