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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The system also has an “instant polling” feature to embed surveys within any Web page. It has since added a connector for Oracle CRM On Demand.

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