Webbiquity

FEBRUARY 25, 2011

Done properly, search engine marketing (a.k.a. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year. My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. How to quadruple a conversion rate by Google Website Optimizer Blog.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Buzz Marketing for Technology

JANUARY 7, 2010

For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Personal branding expert Dan Schawbel suggests that your profiles should be rich in keywords that anyone would be searching for.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want? Influencer Outreach.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. Be sure to name it using a keyword-rich headline, and include your resource box with links to your blog , website and ezine sign up page. Share this on Facebook. Add this to Google Bookmarks. Post on Google Buzz.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

FEBRUARY 4, 2011

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? How can you use GA to track visits to a Facebook page?

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

MARCH 7, 2011

It may be easier than you think to start getting onto the first page for keyword searches. I can tweak the title and the keywords before I publish. Here are a few things I’ve learned: Put your keyword phrases first in the title if you can. Link to an important keyword in the first paragraph if you can. Tweet This!

SEO 100

SEO Tips Digg Blogger 100

Writing on the Web

NOVEMBER 23, 2010

HootSuite allows business users to manage all of their accounts on Twitter, FaceBook, LinkedIn, WordPress and even FourSquare from one convenient place. HootSuite also keeps track of all of the keywords that you have been focusing on so that you can manage the SEO end of your social media campaign more effectively. Post on Google Buzz.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

MAY 16, 2011

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. Share this on Facebook.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. As a professional speaker, it was a natural marketing vehicle for Tom. ET , you can learn from the two video marketing experts who work for Tom, Colin Martin and Marc Bullard with this free webinar.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Webbiquity

DECEMBER 28, 2010

Most still focus on the same basic areas: • Keyword research. • It’s easier to incorporate new keyword groups, naturally, in a blog post or series of posts than it is to rewrite sections of a corporate website. keywords used in the title and early in the body copy). Share this on Facebook. Post on Google Buzz.

SEO 100

SEO Enterprise Management Digg Press 100

Writing on the Web

JULY 26, 2010

But they do go to search engines and they type in questions with keywords. And they do go to Facebook , Twitter , and LinkedIn. Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. Share this on Facebook.

Ning 100

Ning Business Digg Buzz 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Writing on the Web

SEPTEMBER 6, 2010

How can you learn basic search marketing for blogging in 5 minutes or less? In seconds, after writing a draft, a report is generated, telling me what’s wrong with my headline, use of keywords, description, etc. It’s easy to see how your content can be improved, without being an expert in search marketing.

Blogger 100

Blogger SEO Copywriting Digg 100

Writing on the Web

MARCH 24, 2011

What’s the quickest way to use videos for content marketing ? Used some content marketing text previously published about how to write a video script. Hyperlinked keywords. Content marketing with videos is essential if you want to get online marketing results. Share this on Facebook. Published blog.

Video Marketing 100

Video Marketing Digg Buzz Youtube 100

Writing on the Web

APRIL 7, 2011

Scribe catches everything and tells me things like “there are no primary keywords found.&# Here’s a great checklist, just published over at the Content Marketing Institute , authored by Ahava Leibtag. If this image is too small, go to the post over at the Content Marketing Institute and download the PDF version.

Digg 100

Digg Content Buzz Blogger 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO).

SEO 100

SEO Digg Consulting Social Networks 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Look at your marketing tasks as having 3 purposes: Get found: How visible are you online? Share this on Facebook.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Smashmouth Marketing

SEPTEMBER 4, 2009

I've got it all decked out with columns, tabs, subjects, friends, you name it Google Reader - still the easiest RSS reader going. Comment on a few relevant articles Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Read up, schedule the best for tweets on HootSuite with Send Later.

Lead Generation 100

Lead Generation Social Media Lead Ranking Lead Scoring 100

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Email marketing messages. Share this on Facebook. Add this to Google Bookmarks. Post on Google Buzz.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

JULY 14, 2010

I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Write headline (compelling yet clear, keywords). Or, they forget that keywords must be in place (especially in first paragraph), or, you should include at least one hyperlink per 120 words.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JUNE 9, 2011

But they do go to search engines and they type in questions with keywords. And they do go to Facebook , Twitter , and LinkedIn. Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. Share this on Facebook. Tweet This!

Digg 100

Digg Buzz Blogger Internet Marketing 100

Writing on the Web

AUGUST 13, 2010

Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). For one thing, I’ve learned that sometimes I am not clearly identifying keywords in the title or beginning paragraph, and sometimes I don’t use enough hyperlinks. Post on Google Buzz.

Optimization 100

Optimization Digg SEO Search Marketing 100

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Create video emails?

Social Media 100

Social Media Tools Buzz Media 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Google Reader - still the easiest RSS reader going. Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Personal Facebook - post some drivel. Company Facebook Fan Page - post some value. Smashmouth Marketing Blog - write an article.

Lead Generation 100

Lead Generation Social Media Lead Ranking Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Google Reader - still the easiest RSS reader going. Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Personal Facebook - post some drivel. Company Facebook Fan Page - post some value. Smashmouth Marketing Blog - write an article.

Lead Generation 100

Lead Generation Social Media Lead Ranking Lead Scoring 100

Writing on the Web

NOVEMBER 2, 2010

Here’s where I’ve posted more information about the Scribe sale , and these 3 tips on how to get great search engine results : SEO for Smart Content Marketers: You’ve got to do keyword research (so you know what words people will use to find you). Share this on Facebook. Add this to Google Bookmarks.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

JUNE 30, 2011

I decided to try to encapsulate the main ingredients of successful online marketing systems – that was the main concept. The goal here is to get these keywords out onto the Web in as many different ways as possible. So this is the start of another series: How to Write a Series of Articles for Marketing. Tweet This!

Autoresponders 100

Autoresponders Digg Buzz Landing Pages 100

Biznology

AUGUST 16, 2010

Relying solely on social news or social bookmarking services such as Digg , Reddit , Fark , Slashdot , and Delicious might leave you with a very peculiar version of the world. A glance at the Twitter hot topics or Google Trends suggests that our collective Web brain is that of a tween. Google Zeitgeist (US) - 2009 News - Overview.

Digg 80

Digg Stats Twitter Social Media 80

Writing on the Web

JANUARY 3, 2011

While there are many writers out there who can really deliver, content-wise, the truth is, most of these writers aren’t marketers, or lack the marketing skills to get their work noticed by the people who may actually find the information they provide useful. That way, it can also be searchable when people type in keywords.

Tips 100

Tips Peer-to-peer Digg Domain 100

Webbiquity

FEBRUARY 11, 2011

How to Create Remarkable B2B Content by Savvy B2B Marketing. Share this on Facebook. Post on Google Buzz. Explain exactly what you want the reader to do.&# ). And if you don’t offer it but your competitors do, guess who’ll make the short list of potential vendors.&#. SEO As a Copywriting Tool by iMedia Connection.

Copywriting 100

Copywriting Tips Digg Copyright 100

Webbiquity

JUNE 17, 2010

No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. So I downloaded a keyword report and went through it with a fine tooth comb. Share this on Facebook. Post on Google Buzz.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well.

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Share this on Facebook. Add this to Google Bookmarks.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Webbiquity

OCTOBER 18, 2010

Google Analytics ) to the lesser-known (e.g., keyword density tool and Sitening.com SEO Analyzer ). Marty Weintraub explains, with his customary depth and real-world illustration, how to use keyword research to craft blog post titles that draw both human readers and high organic search position. Share this on Facebook.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

OCTOBER 25, 2010

To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Webbiquity B2B Marketing Blog).

RSS 100

RSS Promotion PR PageRank 100