Writing on the Web

JUNE 30, 2010

Please vote: What has been your experience using the Web to promote your business? Online Surveys & Market Research. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Ning 100

Ning Content Marketing Digg Business 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

Then it unlocks all the great things about social when they tweet and tell others about the great experience they had with your brand. Tags: Customer Experience Customer Support Facebook Listening Monitoring Reputation Management Reputation Monitoring Social Media Social Networking Twitter. Email this to a friend? Tweet This!

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Buzz Marketing for Technology

FEBRUARY 25, 2010

Remember you are going to want the experience to be very seamless for the user with NO behavioral changes. Mobile is a much more personal medium that is carried with the person all day long – so you want that content to be spot on! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising Digg 100

Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. Tags: Customer Customer Experience Customer Support Lead Generation Support. One great spot to invest in is Social Support. Tweet This! Share this on Facebook.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Writing on the Web

AUGUST 23, 2010

When it comes to quality content for executive coaches, I don’t recommend you hire anyone who doesn’t have experience in your field, a thorough understanding of your clients and target market and good Web knowledge and experience. Good help is hard to find , as they say. Click here for more information. Post on Google Buzz.

Digg 100

Digg Marketing Management Buzz Blogger 100

Buzz Marketing for Technology

NOVEMBER 24, 2010

At a recent concert I was attending at Madison Square Garden – the most popular thing to do at the concert was not dancing (good thing in case you have seen me dance) but it was video taping, text messaging, and generally sharing the experience with others who were not in attendance. The answer is – you can’t! Email this to a friend?

User-Generated Content 100

User-Generated Content Digg Generation Brand Identity 100

Buzz Marketing for Technology

APRIL 8, 2010

We need to start to think about an Integrated Experience Management (IEM) play so this experience is equally as seamless for on the management side of this equation. But do you treat them the same in each channel? Do the owners of each channel interact with each other? I didn’t think so. You can tell the difference instantly.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Tags: Advertising Buzz Marketing Customer Experience Customer Support Interactive Marketing Listening Monitoring Reputation Management Reputation Monitoring Sincere Marketing Social Media Social Networking Support.

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Writing on the Web

FEBRUARY 14, 2011

In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting , published in 1997 by Harper-Collins, master screenwriter Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Webbiquity

MARCH 15, 2010

This lack of experience can lead to several common, but avoidable mistakes. This is perhaps not surprising given that, according to recent research by Business.com , 40% of b2b marketers have been using social media as a marketing tool for less than a year, and 60% spend less than 20% of their time on it. Share this on del.icio.us.

Social Media 100

Social Media Media Digg Social Networks 100

Buzz Marketing for Technology

OCTOBER 20, 2010

My favorite is Levis use of the Like button to create a social shopping experience. The best part is website extends the Facebook integration out to create a “friends store” which essentially customizes the entire experience to be Facebook friend centric and also allowing you to invite all your friends into that shopping experience!

Digg 100

Digg Buzz Content Lead Nurturing 100

Buzz Marketing for Technology

JULY 28, 2010

Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Writing on the Web

DECEMBER 13, 2010

In my experience, they are extroverts. What have been your experiences tackling something you thought you weren’t good at and practicing to get better? Example: public speaking. Many small business owners and entrepreneurs including many of my clients love getting the chance to get up and speak. The larger the group, the better.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 15, 2010

At the top of the ladder, people will pay the most to satisfy a desire to experience pleasure. This is where content marketers employ every means possible to appeal to the senses, the thrill of the aesthetic beauty and the joy of being immersed in the experience being offered. &#. At the lowest level, people have a desire for security.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

JANUARY 18, 2011

If you are a blog author, write about your opinions and experiences, and back up with data and theory. If you’ve got a blog, you need to share more than facts. People don’t want to read theory or numbers; they want to read stories about real people. By the way, love your new 4-Hour Body , Tim! Share this on del.icio.us.

Personalization 100

Personalization Digg Blogger Buzz 100

Writing on the Web

MAY 25, 2011

Just like when you walk into a restaurant, the waiter immediately communicates without saying one word what your service experience might be like, the opening phrases of your blog or website are going to speak volumes about how you are thinking and what you are feeling. Picture something really good, and get the emotion of that experience.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Buzz Marketing for Technology

MARCH 25, 2010

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Tweet This! Share this on Facebook. Share this on Linkedin.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

DECEMBER 10, 2009

Firms like Atigeo allow Enterprises to become stewards of their own data, enabling advanced abilities to discover and understand data patterns which are revealed while maintaining absolutely private, portable, and personal experiences with the consumers they serve. Tweet This! Share this on Facebook. Share this on Linkedin.

Digg 100

Digg CMO Stats Tagging 100

Buzz Marketing for Technology

AUGUST 18, 2010

It’s no longer a social science experiment by a bunch of early adopters – it’s just part of our everyday approach! Sure Facebook changes its platform every Tuesday but I mean something more like groundbreaking ideas using social. Maybe that’s because we are entering a stage where we are all including social in everything we do.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Writing on the Web

APRIL 25, 2011

People pay attention when you tell client stories or share your own personal experiences. There has to be drive, passion and love. He had to care. That’s the story people need to know. We’re hard wired that way. When you illustrate a concept with a story about real people, our brains light up. We become engaged. We start to care.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Optinmonster

MAY 16, 2023

Aims to improve your web pages’ user experience, readability, and relevancy. In our experience, these nine off-page SEO techniques are the easiest to include and offer the best return: 1. This will help reduce the number of redirects and 404 pages , resulting in a better user experience.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Buzz Marketing for Technology

MAY 4, 2010

Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Writing on the Web

OCTOBER 27, 2010

For sure, no one was bored or unengaged… Try to imagine the feelings your audience of readers will experience when you tell a story. Will it make them want “some of what you’ve got?&#. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Digg 100

Digg Content Trigger Marketing Buzz 100

Buzz Marketing for Technology

MAY 6, 2010

As an experiment he had tried targeting his girlfriend (now fiance!) Tim Kassouf the Director of Marketing at G.1440 1440 wanted to get in front of me to tell me about his interactive firm. with a Facebook ad just for her and it worked. So how much did this targeted advertising cost you say $100, $200, $1000?? Tweet This!

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Writing on the Web

NOVEMBER 29, 2010

The brain research behind this is valid, and in everyday life we experience it with 7-digit phone numbers. We’ve often heard the brain can only hold seven things in mind. But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. You can still re-tweet it.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

MAY 9, 2011

Let’s say you’re a professional coach with experience that matches Joe’s needs. Does he need a business coach, a psychologist, a personal assistant, a mastermind group, or internet marketing training? Your online content has to convince Joe that he needs you first and foremost. What do you think? Blog this on Blogger.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Convert

NOVEMBER 13, 2023

So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. From Experimentation Works: The Surprising Power of Business Experiments by Stefan H. If you deny it, I’ll refer you to Blockbuster and Digg.

Product 52

Product Lead Ranking A/B testing Sample 52

Writing on the Web

OCTOBER 19, 2010

It’s well known that experiences that carry a strong feeling have better chances of being remembered. … you can’t get someone to the point of wanting to buy something without first getting their attention. And if your message resonates with them on an emotional level, they’ll have trust. Does it cause an emotional reaction?

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

JANUARY 26, 2011

I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Yet, life goes on, and for the most part our experience south of the border has been delightful for many reasons. Violence touches the lives of many everywhere. Blog this on Blogger.

Digg 100

Digg Wikipedia Buzz Blogger 100

Webbiquity

APRIL 12, 2010

Weaknesses: these are areas where readers may not have a lot of experience, but want to learn. Such posts often have titles that begin with phrases like “Advanced Tips for…,” “Optimizing Your Use of…,” “ x Ways to Improve…&# or “Fine-Tuning Your…”. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

SWOT 100

SWOT Digg Analysis Traffic 100

Writing on the Web

APRIL 11, 2011

The authors have got it right, with many years experience to back it up: “Content may rule, but your online content must be the right sort of content: Customer-focused. Even when someone has made a referral to me, a prospective client will do a search for my name and read or view some of my content before calling me to talk. Compelling.

Rules 100

Rules Content Digg Custom Publishing 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? Tweet This! Share this on Facebook.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Webbiquity

FEBRUARY 4, 2011

This last area can be a rich source of data for keyword targeting, future content development and navigational changes to improve the user experience. While a few of the mistakes that Tom Funk identifies here are specific to ecommerce sites, most apply more broadly as well, e.g, Share this on Bebo. Subscribe to the comments for this post?

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

NOVEMBER 8, 2010

I know this from personal experience. What has been your experience with appealing to the mature consumer? Something’s wrong with the way marketers are trying to reach people over 65. I am learning new stuff about the brain all the time, and since I have one myself, older brains are particularly interesting to me.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

JANUARY 11, 2011

It’s easy to share client experiences and stories about the work you do. So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? On a blog, it’s easier to do since it’s a personal communication tool. Well, shorter, for sure.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JULY 12, 2011

With a wealth of information to be found on the internet, our attention spans when we’re searching for information are relatively short, so anything that aids the reading experience will surely be of use. You’re writing for people, not search engines. Follow Christian ( @l24ca ) and Lingo24 ( @Lingo24 ) on Twitter. Blog this on Blogger.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

DECEMBER 7, 2010

Because one of the hallmarks of social animals such as human beings is the presence in the brain of special neurons which allow us to feel what someone else experiences, just as if we were in the story ourselves. Why do I say this? It’s not easy, but it’s creative and you can do it. Blog this on Blogger. Share this on del.icio.us.

Digg 100

Digg Trigger Marketing Buzz Blogger 100