Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. Noting that “B2B marketers say that their internal e-mail lists are seven times more effective at generating quality sales leads than third-party lists. Share this on Bebo. Share this on del.icio.us.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. This is really really helpful, especially for an aspiring blogger like me.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

OCTOBER 27, 2010

Few marketers say that they can measure the impact of social activity on sales lead productivity&# reinforce the value of social media as more of a PR-like tool than a direct marketing channel. What’s the value of single phone call with a prospective customer, or a single email exchange? Share this on Bebo. Post on Google Buzz.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Sales & Selling. Sales & Marketing. Business Exchange. Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists. Forms & Agreements |. Industry Centers |. Business Directory |. Tools & Services. by Industry. by Geography.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Webbiquity

OCTOBER 5, 2010

Twitter users frequently exchange information about products and services.” Driving sales directly was ranked by both groups as the least effective use of the platform. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Twitter 100

Twitter Stats Tools Tips 100

Online Marketing Institute

JULY 31, 2009

And this is where I think the marketing rubber hits the sales road. As an analyst who has written about lead management extensively – I am still amazed at how many marketers feel challenged to produce leads that sales appreciate. What are the characteristics of a lead that make it worth working from sales perspective?

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. B2B marketers also need systems that help them align sales activity and marketing messages, monitor marketing’s impact on the pipeline, and close the loop on closed deals.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Maybe have never even had a sales job or a college-level marketing class. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Here are a few that stand out to the Smashmouth crowd from last week: Are Your Inside Sales Reps Good Detectives?

Ning 40

Ning Paid Content Facebook Sales Management 40

Scoop.it

MAY 6, 2021

People curate content on their social media pages, add RSS feeds to their blogs, and you’ll find this type of content presented on social bookmarking sites such as Digg. Won’t I lose followers or, gulp, sales ??”. They’ll remember that you facilitated the information exchange. No, that’s a myth.

Curation 113

Curation Twitter Content Digg 113

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? We cannot measure the ultimate outcome (sales) with a long sales cycle and be agile marketers.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. Facebook Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

seo.co

DECEMBER 8, 2020

Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing. SEO makes your website visible to potential customers so that you can make sales. Measuring allows you to track which efforts tend to drive the most traffic, and attract the most interest, leads, and sales.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

OCTOBER 1, 2020

Blog post audits are different from site audits and content marketing audits: A content audit reviews the performance of your blog posts and how effective your overall content strategy is at driving leads or sales. (If If this is what you're looking for, check out The Step-by-Step Guide to Conducting a Content Audit.).

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111