KoMarketing Associates

JULY 19, 2016

Understanding these trends allows us to capitalize on what’s working well and re-evaluate areas of sites that might be underperforming. For example, when we search for “search engines” worldwide, we see Google at the top of the list. This gives us a snapshot of what to expect when working with a new client or website.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

JANUARY 30, 2018

When you’re running ad campaigns, it’s crucial to know (as far in advance or as immediate as possible) when something is changing as it can affect your day-to-day work and impact results. But they have been working on making their help pages easier to digest. Let’s begin with Google AdWords. Final Thoughts.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Hubspot

APRIL 23, 2024

Think about a traditional business consultant who comes into an organization to identify which things are working and which aren’t. For example, a product team plans to launch a new product in their pipeline over the next six months. These terms mean easy fixes a client can make that will make a big difference.

Consulting 49

Consulting Marketing AI Conversion Deliverability 49

Convince & Convert

AUGUST 9, 2011

And almost two decades since it was devised, beneath the sophisticated mathematics, the hordes of MIT grads swallowed into the research and development department, and hundreds of billions of dollars in revenue lies a simple principle: Google optimization works. An article submission site in the Digg vein.

Ad Building 167

Ad Building Digg Ideal Customer Profiles Advertising Agencies 167

Webbiquity

MARCH 24, 2010

Articles can easily be distributed using social media news and bookmarking sites, for example. Digg - A really popular news/bookmarking site that can bring your articles massive exposure. Be sure, though, that you research the social media sites- how they work and what their terms of service are. Share this on del.icio.us.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Convince & Convert

JULY 20, 2012

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. DJ Waldow: I think Stephen Covey died, that to me, that’s a little more real than Digg dying. Listen Now.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Hubspot

MARCH 3, 2020

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. Below is an example of a Grow overview for sales and marketing. This is helpful for multiple teams working on the same project at once, since it can provide consistent, accurate data to various team members at once. ActiveCampaign.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Webbiquity

FEBRUARY 14, 2010

A few examples. He shows up on the first page alright, but several of the links are to dot-com-meltdown era news articles about a company he worked with that had some of the typical problems of tech companies at the time (collapsing stock price, low on cash, disgruntled shareholders etc.). to photo-sharing sites like Flickr.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Writing on the Web

MAY 17, 2011

For example, although I live and work from Mexico, I do almost all my business and shopping in the US, in English. Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? They know more about you than you realize. And they don’t ask you, they simply assume way too much.

Facebook 100

Facebook Google Digg Buzz 100

Webbiquity

SEPTEMBER 13, 2010

Make sure sidebar links are current and working, and keep your plugins updated. promoting an event that is already past) or dead links, buttons that don’t work, or features that don’t function appears scruffy and uncared for. Maintain your blog. A blog with obsolete (e.g. Moderate and respond to comments.

Digg 100

Digg Blogger Broadcasting Buzz 100

seo.co

FEBRUARY 15, 2022

But the sad truth is that most blogs receive zero traffic and shares: Despite this example of the Pareto Principle, all indicators point to the notion that blogging continues to gain in popularity and shows no sign of slowing down. Network With Influencers. Another strategy is to network directly with major influencers in your industry.

Paid Content 117

Paid Content Traffic RSS Blogger 117

B2B Memes

APRIL 13, 2011

The practice takes a variety of forms, but straightforward examples include Digg , TechMeme , and B2B Marketing Zone. It’s honest work that benefits readers and writers alike. When people talk approvingly of online aggregation and curation, they are referring not to copying, but citation, quotation, and commentary.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

Writing on the Web

JUNE 23, 2011

Here’s my list of ways to engage the brain, for example, in a blog post: Ask a question that can’t be answered (without thinking for a few minutes, at least). Bonus question: How does doing this actually work to market your business? How can you do that? Describe an ethical conundrum and ask readers to contribute solutions.

Tips 100

Tips Digg Ethics Content 100

Webbiquity

JUNE 7, 2010

through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. This means working closely with marketing to understand both what messages are being communicated and how the market is reacting.

Social Media 100

Social Media Media Enterprise Management Digg 100

Writing on the Web

APRIL 28, 2011

For example, as a former executive coach and psychologist, I write for other coaches and consultants who are too busy with clients to write their own newsletters and blogs. Content marketing can’t work well without unique and personalized copy. Tell them about the work you do with your clients. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Tips Content 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

From there the work began with Edelman to classify them into key conversational issues (of which they identified 50 issues) and then narrow that down to 8 major issues within 3 broad categories: Energy Resources, Energy Technology, and Energy & Environment. Many listening engines provide you with “streams” of data which is great.

Social Media 100

Social Media Media PR Digg 100

Writing on the Web

FEBRUARY 2, 2011

But I’m waiting to roll out some examples that demonstrate how they work. There are many others I’ll tell you about soon: iMotionVideo, EasyVideoPlayer, WebinarsAGoGo, Optimize Press. Please share the top 3 tools you couldn’t live without for doing business on the Web… Blog this on Blogger.

Tools 100

Tools Digg Blogger Work Management 100

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. It’s easy to share client experiences and stories about the work you do. A deeply personal story (a tragedy, a rags-to-riches example). A case study.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Buzz Marketing for Technology

FEBRUARY 23, 2010

So then it becomes a question of where to start with Mobile and I have been working on this for a while now incorporating Mobile into some of our campaigns. Note: Avaya sells mobile solutions to businesses so I feel its my role to live by example and demonstrate to our potential clients how this might work. Tweet This!

Mobile Marketing 100

Mobile Marketing B2B Marketing SMS Mobile Advertising 100

Writing on the Web

DECEMBER 13, 2010

Example: public speaking. It works like a magnet for drawing people to you, creating credibility and potential working relationships. Instead of avoiding because of the work and stress involved, I’ve reached a point where I now seek out speaking opportunities. If you stop trying, you’ll walk away with nothing.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

MARCH 31, 2011

I am giving you an example of this here. This is also a great way to provide key points to your readers when you’re busy working on projects and don’t have time or inspiration to come up with something original. Does this make sense to you? Use it as much as you want, but be sure to include your view. Blog this on Blogger.

Curation 100

Curation Digg Content Buzz 100

Buzz Marketing for Technology

DECEMBER 7, 2009

For Example …. Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. And Legal has been working and reworking policies on Social to adapt to the changes and they will continue to do so in light of disruptive technologies like GoogleWave. Tweet This!

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

For Example …. Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. And Legal has been working and reworking policies on Social to adapt to the changes and they will continue to do so in light of disruptive technologies like GoogleWave. Tweet This!

CMO 100

CMO Web 2.0 Digg Social Networks 100

Writing on the Web

MARCH 10, 2011

Go find a brilliant post by one of your favorite authors, say for example, one you can easily find on AllTop.com. Content Marketing Genius @Work: Jonathan Kranz Reveals His Secrets. Start with OPC… other people’s content. Use excerpts but add your own opinion and perspective. Blog this on Blogger. Share this on Facebook.

Digg 100

Digg Buzz Blogger Stats 100

KoMarketing Associates

JANUARY 22, 2015

When we first started working with clients on more organized content marketing initiatives, ideas were saved everywhere, across everyone’s desks and laptops. Example of the KoMarketing blog post schedule. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Step 3: Create an Editorial Calendar.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Webbiquity

JANUARY 25, 2010

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). For those new to social media, Rick recommended staring by signing up on Facebook, Twitter and LinkedIn, then working these online venues like a “cocktail party.&# Post this on Diigo.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Writing on the Web

SEPTEMBER 27, 2010

For example, they suggest 5 imperatives for B2B marketers. My “world view&# on this blog has always been that if you use a blog to get found, get known and get clients for your business, you need to create quality content that markets, that works to get readers to respond to you. You can get your copy here.) And they answer it.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

NOVEMBER 15, 2010

What can we understand about human motivations and values in order for content marketing to work? Online, an offer must work properly for consumers to feel secure. Stories of clients/cases/examples. What emotions are people seeking to satisfy online? Although these values are all emotional, rationality plays a part.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. How does this content apply to the work you do with your clients?

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

SEPTEMBER 23, 2010

Do you show them examples of results from your work? Are you regularly reporting out case studies that provide proof of what works for real people? As you create content for the Web, as you write your blog posts, do you embed trust factors? Are you reminding your readers of why they should believe what you say?

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Buzz Marketing for Technology

SEPTEMBER 17, 2008

Duncan Watts said there are not some special people who do all the viral work – it's the network that makes it popular. Other examples include: Nike Sweatshop, The Rejection Line. Then Big Seed the stuff that is working best. Then Big Seed the stuff that is working best. And today they can make a huge impact on a brand.

Web 2.0 100

Web 2.0 Viral Marketing Digg Work Management 100

Buzz Marketing for Technology

JANUARY 7, 2010

For a good example check out these searches for the terms Facebook Marketing and Social Media. Clearly there is a new practice emerging here, a practice I feel B2B marketers can benefit from if they focus on it. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Email this to a friend?

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Buzz Marketing for Technology

MARCH 18, 2010

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Optinmonster

MAY 16, 2023

For example, some other website links back to you because they appreciate your page as a resource. Increase brand mentions by engaging with social media audiences and work to provide valuable answers whenever possible to build authority and trust. StumbleUpon, Delicious, Digg, and Reddit are a few of the top social bookmarking sites.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Writing on the Web

OCTOBER 11, 2010

From simple acts of friendliness and inclusion to more consequential acts such as the evaluation of work quality, those who are higher in bias have been shown to display greater discrimination. The published scientific evidence is rapidly accumulating. People differ in levels of bias. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. Take for example your classic white paper. So here is my take …. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. Tweet This!

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Writing on the Web

SEPTEMBER 22, 2010

I been reviewing basic steps for writing quality content for the web that works to get you found, get known and get clients. Sharing personal stories works well here. You will have to weave in social proof, statements from satisfied users, or examples and case studies. Scarcity , urgency, fear of consequences.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100