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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Amen!). .&#

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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ).

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Proper Care and Feeding of a Blog

Webbiquity

promoting an event that is already past) or dead links, buttons that don’t work, or features that don’t function appears scruffy and uncared for. It’s helpful to your readers as well as to the bloggers you link to, and often leads to some “link love&# coming back to your blog in return. Maintain your blog.

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Four Ways to Measure Social Media Marketing Results

Webbiquity

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Small companies may have so few social mentions to track that the process can be done manually, leading to theoretically perfect accuracy.

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Seven Ways to Use Social Media for Business

Webbiquity

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Here are seven valuable ways to use social media for business beyond direct selling or lead generation.

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How to Approach Business Social Media Strategically

Webbiquity

Anyone can record an event with a Flip and upload it to YouTube. It can lead to well-intentioned but poorly executed rogue company Facebook pages. It can fundamentally change the way companies market their products and communicate with customers. Anyone can get on Twitter and follow Ashton or Oprah. Share this on Bebo.